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SelfInformed

Your monthly source for the latest news for your micro-business. From operations and marketing to legislative updates from Capitol Hill, SelfInformed has it all!




selfinformed_Jan17_cover-shadowJanuary 2017

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Picture Yourself in the Spotlight

Do you want free publicity for your business? If you're an NASE Member, the NASE can help you promote your business! Simply fill out our "Get Publicity!" form here, and you and your business could be featured in an NASE publication, like our monthly member e-newsletter, SelfInformed.


Also in this Issue

  • 10 WAYS to Grow Your Business with WEBINARS in 2017

    Jan 31, 2017

    Small business owners that want to grow their revenues significantly in 2017 should add webinars to their marketing mix. Whether you want to get noticed in your community or be a national player, these 30-to-90 minute educational presentations are highly effective in generating quality leads and customers for your products or services. Start-ups, small businesses and even corporates are experiencing success from webinars. Kissmetrics (an analytical platform for teams) generated $1.7 million from just 77 webinars. This doesn’t shock marketing guru Neil Patel of Quick Sprout, who says that on average marketers achieve conversion rates (attendee-to-sale) of about 20%-40%. This is extraordinary compared to lackluster email conversion rates of 2-12%.

  • Social Media for Self-Employed Small Business Owners

    Jan 31, 2017

    Q: There are so many website to be a part of, I am not sure if I should be on Facebook or Twitter or Both? Which is better and what do you recommend? A: Great question. I can’t tell you how many times I have heard a small business owner tell us how much they market their business on social media but they don’t seem to generate new business or higher sales.