Tuesday, October 14, 2014
By Marc Wayshak (NASE Guest Blog post)
An interview with HubSpot’s founder, Brian Halligan as he shows us how to market in the digital age.
As the first inside salesperson for PTC, a Needham, Mass.-based software company, Brian Halligan got his start cold calling until his “fingers bled,” he quipped during a recent interview with me. Later, when a venture capitalist enlisted him to bring the PTC playbook to a host of portfolio companies, he realized that old industry standbys needed a drastic overhaul if marketers hoped to cut it in an increasingly social-centered world. So in 2006, he and Dharmesh ...