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Explore our e-newsletters, articles and guides for expert answers to questions facing small-business owners on topics such as business development, business news, protecting intellectual property.

 

 

 


Check your inbox for our monthly member e-newsletter that has the tips and information you need for your business, details about your NASE benefits and news on legislative changes that may affect you.

Read concise articles online or delivered to your inbox weekly to stay informed of the latest actions in Washington that can affect your business. Archives are also available online.

From starting your business to health insurance to tax savings and more, these topical guides help you navigate step-by-step through the murky waters.

selfinformed_Jan17_cover-shadowFeature Story

10 WAYS to Grow Your Business with WEBINARS in 2017

“Small business owners that want to grow their revenues significantly in 2017 should add webinars to their marketing mix. Whether you want to get noticed in your community or be a national player, these 30-to-90 minute educational presentations are highly effective in generating quality leads and customers for your products or services. Start-ups, small businesses and even corporates are experiencing success from webinars. Kissmetrics (an analytical platform for teams) generated $1.7 million from just 77 webinars. This doesn’t shock marketing guru Neil Patel of Quick Sprout, who says that on average marketers achieve conversion rates (attendee-to-sale) of about 20%-40%. This is extraordinary compared to lackluster email conversion rates of 2-12%.

 

Archives

Self-Employed Magazine

Peruse the archives of our award-winning magazine for in-depth articles on managing the recession, networking skills, management tips, member profiles, NASE news, and more help boost your bottom line.

Tax Talk Blog 

Get fast, knowledgeable answers to your tax questions from the CPAs at NASE TaxTalk.

Tax Talk Blog