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Self Made An NASE blog on the self-employed and micro-business
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What Customers Want
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Thursday, November 12, 2009
Posted by Molly Nelson - Even though you can't read your customers' minds, SmallBusinessNewz has a great recap of a survey on holiday trends conducted by Deloitte that lets you come pretty close.
Perhaps not surprisingly, consumers indicate that social media will have a large role in their shopping experience this year. The survey found that: - 7 percent of consumers plan to use social media during their holiday shopping
- 60 percent plan to use it to find discounts, coupons and sales information
- 25 percent say they will likely purchase a product this holiday season based on an online recommendation
- 34 percent say that online consumer reviews and ratings influence their buying decisions more than advertising
For more, read the SmallBusinessNewz post and the fully survey from Deloitte.
Category:
Share the NASE with Others
- Who Is Angie?
Would it be a blessing or a business killer if the whole world knew what your customers thought of your micro-business? In the social media age, the question isn’t if, but in what format, people tell others what they think of your company.
- Social Media Savvy For Freelancers
According to a 2011 report on social media issued by research company Nielsen, Americans spend almost a quarter of their Internet time visiting social networking sites and blogs. That means potential clients are far more likely to learn about your freelance business on Facebook, Twitter and LinkedIn—the sites where they spend most of their time—than any other place on the Web.
- The NASE Presents $20,000 Achievement Award To Member
Most business owners would jump at the chance to have a client like Lucy. Although she doesn’t say much about it, she played an integral role in Pat Bennett’s decision to start what is now a growing manufacturing business.
- NASE Launches Continuing Education Scholarship Program
Although it may not be with pencils, crayons and textbooks, the NASE is helping its members go back to school. In 2011, the NASE launched its new Succeed Scholarship™ Program to help members obtain the knowledge they need to succeed.
- Is Social Media A Worthwhile Investment For The Self-Employed?
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Meet the NASE Staff Bloggers 
Kristin Oberlander - In public affairs, my job is to serve as a link between the
association, micro-businesses and the media. When I have down time, I
enjoy drinking large quantities of coffee, contemplating how I will
cram one more pair of (un)needed shoes into my closet and finding
creative ways to remove my dog’s hair from my clothes, car, own hair
and food. My biggest pet peeve is drivers who don’t understand 4-way
stops.
 Kristin on Twitter
 Kristin on LinkedIn
Katie Vlietstra - As Director of Government Affairs, I work to explain how actions on Capitol Hill can impact the self-employed. I love D.C. and have made my home in Capitol Hill, where I live with my fiancé and black Labrador, Coltrane. We love playing volleyball and softball on the National Mall.
Katie on Twitter
Katie on LinkedIn
Molly Nelson - I help out with the NASE’s legislative advocacy, communications, and
public relations. From attending hearings on the Hill to helping select
the cover design for the member magazine, I’ve always got something new
going on. I like practicing yoga, running through different parts of
the city, and I’m an admitted etymology/grammar nerd.
Molly on Twitter
Molly on LinkedIn
Kristie Arslan - As President, one of my chief roles is to educate legislators and the media on how key issues such as health care, tax, and the lagging economy affect the self-employed. When I am not speaking out for our members, I spend my time helping my husband with his small business.
Kristie on Twitter
Kristie on LinkedIn
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