In-depth articles about marketing, finance, management, customer service and more!

  • NASE Member Profile: Building On A Dream

    Jul 12, 2010

    Brian Brophy has been an NASE Member for five years. He owns New Creation Construction in Lockeford, Calif. His website is

  • From the President: Try Something New

    May 13, 2010

    Sometimes it’s exciting and fun to try something new. Other times, it’s downright scary.

  • Cheers!

    May 13, 2010

    In contrast to Chamber of Commerce gatherings or city business networking hours, being a member of a community with a common interest—such as environmental sustainability—can set your micro-business apart from the competition.

  • On the Move

    May 13, 2010

    Remember the manual typewriter? Imagine relying on one today to run your micro-business. How much time—and profit—would you have lost if you had clung to that relic?

  • Social Media Safety: 4 Tips

    May 13, 2010

    Many home-based business owners are leveraging social networking tools like Facebook, MySpace and Twitter to boost their bottom line. In the same spirit, entrepreneurial thieves are using the sites to look for new business while minimizing the risk of getting caught.

  • Lending A Hand

    May 13, 2010

    Diane Parker expected to pay for her new home with the funds received from the sale of her previous one. Suddenly the sale of her first house fell through, creating a serious cash squeeze. Common problem, right? What’s not so common was the solution.

  • NASE Awards $95,243 In Business Development Grants

    May 13, 2010

    Last year, the NASE awarded Business Development Grants to 20 members who put the money to work buying equipment, upgrading their offices with technology, launching new websites and more.

  • Smart Money

    May 13, 2010

    “It’s not what you make, but what you keep.” While it’s not clear who first uttered these words of financial wisdom, anyone who’s been in business for any length of time can attest to their accuracy. Sales may be great, but business success ultimately hinges on your ability to earn a profit.

  • 5 Fitness Tips For Road Warriors

    May 13, 2010

    Finding time to tend to health and well-being is a challenge for the notoriously time-starved self-employed. Throw a business trip into the mix and it’s easy to make excuses to slack off.

  • NASE Member Profile: Arachnophobia

    May 13, 2010

    Keith Birkemeyer has been an NASE Member for two years. He owns ProBest Pest Management in Gilbert, Ariz.

  • From The President: Time For Action

    Mar 05, 2010

    This year is flying by. Already it’s time for business owners to think about taxes. And to plan for retirement. And to ramp up their marketing.

  • Wish List

    Mar 05, 2010

    Hoping to land a product in a 2010 holiday gift guide? Then now’s the time to make your sales pitch.

  • Is A Roth Right For You?

    Mar 05, 2010

    The benefits of a Roth individual retirement account (IRA), which have been inaccessible to many self-employed individuals and micro-business owners, may finally be within your reach.

  • Risky Business

    Mar 05, 2010

    Micro-business owners inevitably assume risks in their pursuit of rewards. To slash the odds of a setback—or worse, a crisis—it’s wise to prevent accidents before they happen.

  • For Richer For Poorer

    Mar 05, 2010

    Some say mixing business and pleasure is a mistake. Nonetheless, married couples often take the plunge and expand their partnership to include business, too.

  • Lasting Impressions

    Mar 05, 2010

    Think about your favorite store or service provider. You can probably name something each one does that separates it from the crowd. They may even have made you say wow from time to time. Now think of your own micro-business. How do you give your customers a fantastic experience that makes them say wow?

  • The Art of the Deal

    Mar 05, 2010

    As a micro-business owner you don’t have to accept the opening terms from suppliers or even demanding clients. Instead, continually look for ways to create transactions that are mutually beneficial to you and the other party.

  • Quick Guide To Long-Term Care Insurance

    Mar 05, 2010

    In 2008, the average daily cost of a semiprivate room in a U.S. nursing home was $191, according to the MetLife Mature Market Institute. That’s just shy of $70,000 a year.

  • NASE Member Profile: Accentuate The Positive

    Mar 05, 2010

    Kat Powers has been an NASE Member for about two years. She owns The House of Kat, a home furnishings collection and home decorating business in Scarborough, Maine. Her Web site is

  • From the President: Happy New Year!

    Jan 06, 2010

    I don’t know about you, but I’m ready to leave 2009 behind. It was a tumultuous year, and not an easy one for most micro-business owners.

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