July 2014

  • Turning Your Small Business into a Family Business

    Jul 17, 2014

    If you’re self-employed with a family, at some point you’re going to ask yourself the question: is my small business going to become the family business? There are plenty of reasons to get your family involved in your small business. First, it helps your spouse and children understand exactly what is involved in starting a business and running it from the ground up. Second, it helps teach your children about the value of hard work and taking pride in a good job. Third, your spouse and your children are often your business’s most valuable assets!

  • Ask The Experts: Employee or Independent Contractor

    Jul 17, 2014

    Q: I have been self employed for over 10 years and love what I do. My biggest client wants to change my classification to an employee instead of continuing as an independent contractor. Is it better for me to switch to employee or to stay as an independent contractor?

  • Self Employed by Design

    Jul 17, 2014

    Marla Duran, Owner of Marla Duran Designs, based in Allentown, Pennsylvania, has been a NASE member since 2000. Her primary reasons for joining were for the great benefits and health insurance options. Marla’s company designs and creates women’s clothing; she gained notoriety for being on the Television show Project Runway in 2005.

  • Will Direct Marketing Work for My Business?

    Jul 17, 2014

    Have you wondered what “Direct Marketing” is and if it would work to help grow your business. Maybe you’ve asked these questions: What type of advertising will work for my business? How often should I advertise? Where should I advertise? How much should I spend on advertising? And, the big one—How will I know if my advertising is working? Direct Marketing could work for your business—and when it’s done correctly, it’s measurable so you can know if it’s working.

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