Self Made: NASE's Blog

Friday, July 22, 2016
Part of the thrill of owning a business or working as a freelancer is the control it seems to offer.  You don’t answer to anyone but yourself; the growth of your capital depends on your hard work, and you’re the one who reaps the satisfaction and the financial rewards of a job well done. Unfortunately, many self-employed folks find themselves subject to another boss: their work.  They find that they and their families have become slaves to the unbelievable effort it takes to maintain a business. Sure, they have the ability to excel in their field, but they’re drowning in ...
Wednesday, July 06, 2016
Did you know that 90% of startups fail within the first five years?  45% will close their doors in the first six months. 62% of startups fail because of conflicts between co-founders. Clearly, the numbers are not in your favor. That doesn’t mean you shouldn’t try. The world is waiting on what you have to offer. Your chances of beating the odds and fulfilling your potential as an entrepreneur are much more likely if you heed the following warnings and avoid pitfalls that cause most startups to fail. Expect the Unexpected Entrepreneurs tend to have a glass-half-full mentality. They need ...
Thursday, March 17, 2016
Another year, another tax season, more unjust taxes on the small business community. Despite stepping out of the unemployment line and into a new, job creating small business on Main Street, small business owners could be hit with another unfair tax this year when they file their returns. As I wrote in a recent guest opinion piece for the Las Vegas Review Journal, an unintended consequence of the Affordable Care Act has dealt a devastating blow to the use of HRAs by the small business community. Due to an IRS interpretation of the new health care law, small business owners, for ...
Monday, February 22, 2016
Note: the following blog was published as an Op-Ed in the Delaware News-Journal, the statewide newspaper in Delaware, on February 22, 2016. In the next few months, thousands of small business will file their tax returns across Delaware. But this year, on top of the myriad complex tax liabilities and unequal deductions forced onto small business owners, they now face another unfair tax by the Internal Revenue Service (IRS): a penalty for offering health care support to their employees. You may be a local baker who wants to offer financial help to cover the costs of doctor co-pays or deductibles ...
Thursday, January 28, 2016
By Rose Caiazzo (NASE Guest Blog post) We all know that branding for your business is important… However, have you created an actual "voice" for your company that reflects its branded style?  It’s a fact.  Branding is a very important marketing tool that every business or organization should think about.  Why?  Well, simply put – it’s the personality that identifies a product, service, or company.  In addition, it's been proven time and time again that proper branding can result in higher sales (OK, now we’re talking)!  But, what’s even more interesting?  Truly successful branding is obtained when someone can remember a ...
Friday, December 04, 2015
Every savvy business owner loves a great deal, and we’ve got one for you. As we approach the holiday season, I want to share with you about an amazing event that NASE is proud to be a part of.  The Abounding Business Conference is a day of empowerment for small business owners, coming to 10 cities across the US in 2016 and we are excited to be a part of it. I would like to invite you to come out and hear our President & CEO, Keith Hall, along with several other business leaders. As a valued member, we have ...
Thursday, December 03, 2015
Worker classification is front-page news these days as companies like Uber, FedEx, and Lowe’s face misclassification lawsuits. If you engage with freelancers, consultants, or any type of independent contractor, proper classification is critical. Unfortunately, the rules around classification are not easy to interpret. The NASE’s President & CEO Keith Hall is joining an expert panel for a free webinar where listeners will learn information to help protect their business from massive fines, unnecessary hassles, and lawsuits like the ones you've heard about in the news. The webinar is being hosted by Upwork, the online global freelancing platform where businesses and ...
Thursday, September 17, 2015
By Blair Strasser (NASE Guest Blog post) 5 Strategies to Turn Followers into Brand Ambassadors It is no longer just a good idea for small business owners to create and maintain a presence across several social media platforms; it is a necessity. Thanks to the internet and social media, it has never been easier to start a dialogue with your customers. This is especially beneficial to small businesses with miniscule marketing budgets. But it is not enough to simply gather followers, you want to create customers so loyal, that they will talk up your business to everyone they meet, online or off. ...
Tuesday, July 28, 2015
The United States Supreme Court’s recent, historic decision in King v. Burwell, upholding the right of federal premium assistance, guaranteed millions of Americans the right to keep their healthcare. Last month’s ruling, along with the previous 2012 Supreme Court decision affirming the constitutionality of the Affordable Care Act, was a profound victory for the ideal that healthcare should be a right of all Americans – rich or poor, individual or small business owner. These decisions by the U.S. Supreme Court mark the existence – and importance -- of the nation’s new healthcare system by keeping the law in tact and ...
Tuesday, July 21, 2015
Business credit cards are a popular and valuable resource which, when used responsibly, can help you make purchases and organize your spending, all while getting some perks on the side. Most issuers offer credit cards for small businesses and freelancers in addition to their regular cards, and there are 3 important things you need to know about them. Rewards and Benefits for Business Purchases There are several advantages that business credit cards provide to their cardholders, and the right card for you will be one that fits into your habitual spending. If you’re setting up a home office, for example, ...

 

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Self Made

A blog on the self-employed and micro-business

Meet the NASE Staff Bloggers


Katie Vlietstra - As Vice President for Government Relations and Public Affairs, I work to explain how actions on Capitol Hill can impact the self-employed. I love D.C. and have made my home in Capitol Hill, where I live with my husband and black Labrador, Coltrane. We love playing volleyball and softball on the National Mall. 

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