Self Made: NASE's Blog

Thursday, January 28, 2016
By Rose Caiazzo (NASE Guest Blog post) We all know that branding for your business is important… However, have you created an actual "voice" for your company that reflects its branded style?  It’s a fact.  Branding is a very important marketing tool that every business or organization should think about.  Why?  Well, simply put – it’s the personality that identifies a product, service, or company.  In addition, it's been proven time and time again that proper branding can result in higher sales (OK, now we’re talking)!  But, what’s even more interesting?  Truly successful branding is obtained when someone can remember a ...
Friday, December 04, 2015
Every savvy business owner loves a great deal, and we’ve got one for you. As we approach the holiday season, I want to share with you about an amazing event that NASE is proud to be a part of.  The Abounding Business Conference is a day of empowerment for small business owners, coming to 10 cities across the US in 2016 and we are excited to be a part of it. I would like to invite you to come out and hear our President & CEO, Keith Hall, along with several other business leaders. As a valued member, we have ...
Thursday, December 03, 2015
Worker classification is front-page news these days as companies like Uber, FedEx, and Lowe’s face misclassification lawsuits. If you engage with freelancers, consultants, or any type of independent contractor, proper classification is critical. Unfortunately, the rules around classification are not easy to interpret. The NASE’s President & CEO Keith Hall is joining an expert panel for a free webinar where listeners will learn information to help protect their business from massive fines, unnecessary hassles, and lawsuits like the ones you've heard about in the news. The webinar is being hosted by Upwork, the online global freelancing platform where businesses and ...
Thursday, September 17, 2015
By Blair Strasser (NASE Guest Blog post) 5 Strategies to Turn Followers into Brand Ambassadors It is no longer just a good idea for small business owners to create and maintain a presence across several social media platforms; it is a necessity. Thanks to the internet and social media, it has never been easier to start a dialogue with your customers. This is especially beneficial to small businesses with miniscule marketing budgets. But it is not enough to simply gather followers, you want to create customers so loyal, that they will talk up your business to everyone they meet, online or off. ...
Tuesday, July 28, 2015
The United States Supreme Court’s recent, historic decision in King v. Burwell, upholding the right of federal premium assistance, guaranteed millions of Americans the right to keep their healthcare. Last month’s ruling, along with the previous 2012 Supreme Court decision affirming the constitutionality of the Affordable Care Act, was a profound victory for the ideal that healthcare should be a right of all Americans – rich or poor, individual or small business owner. These decisions by the U.S. Supreme Court mark the existence – and importance -- of the nation’s new healthcare system by keeping the law in tact and ...
Tuesday, July 21, 2015
Business credit cards are a popular and valuable resource which, when used responsibly, can help you make purchases and organize your spending, all while getting some perks on the side. Most issuers offer credit cards for small businesses and freelancers in addition to their regular cards, and there are 3 important things you need to know about them. Rewards and Benefits for Business Purchases There are several advantages that business credit cards provide to their cardholders, and the right card for you will be one that fits into your habitual spending. If you’re setting up a home office, for example, ...
Monday, July 13, 2015
The best apps are the ones that give business owners and entrepreneurs flexibility. Whether they sell services or merchandise, rely on employees or work alone, an owner's talents and energies should be concentrated on the things that count. The best apps are the ones that use automation to free up an entrepreneur's already limited time. Here are six apps that help business owners manage their money, their merchandise, their marketing and more.     Get Landing Pages that Pay with Gospaces.com   Gospaces.com is designed for anyone who makes money online, from authors to artists to developers to entrepreneurs. Gospace ...
Wednesday, June 24, 2015
You most likely have used Uber to get you where you want, or NoWait to snag a reservation at a hot, new restaurant, or bought gifts through the online marketplace Etsy. These services, and many more like it, are part of a growing and on-demand business demographic called the "freelance economy." From sharing rides to purchasing items online and even providing accommodation on sites such as AirBnB, individuals can set up their own small business and operate from their driver's seat or couch. Much like the traditional accountant or consultant, they express qualities of not being an employee of any other entity, ...
Wednesday, April 22, 2015
By Nick Rojas (NASE Guest Blog post) Being self-employed, managing your own business and financials as an entrepreneur can be very rewarding, but at other times is challenging. Small businesses are still the backbone of the American economy with over 50% of them being operated from homes rather than traditional office environments. There are more than 22 million self-employed in the US with no additional employees or payroll expenses other than their owner.   Solo entrepreneurs may struggle with their income from time to time, but there are many ways to get the biggest bang from your self-earned buck. Here ...
Friday, January 16, 2015
By Marc Wayshak (NASE Guest Blog post) Prospecting Isn't an Event; It's a Campaign Bill is responsible for sales at his company and considers himself a tenacious worker. Whenever he discovers a new prospect, he enters him or her into the system. From there, he will attempt to contact that person by phone, through email and even via office visit if possible. However, after a number of failed attempts, Bill is likely to toss the person into the sea of dead prospects. Does this sound familiar at all to you? This is the typical approach to prospecting. Besides being disorganized and ...

 

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Self Made

A blog on the self-employed and micro-business

Meet the NASE Staff Bloggers


Katie Vlietstra - As Vice President for Government Relations and Public Affairs, I work to explain how actions on Capitol Hill can impact the self-employed. I love D.C. and have made my home in Capitol Hill, where I live with my husband and black Labrador, Coltrane. We love playing volleyball and softball on the National Mall. 

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