NASE Marketing News

Get the advice and tips you need to grow your business.

  • Look Who’s Talking

    Jul 29, 2009

    Word-of-mouth referrals have always been a powerful way for micro-business owners to get new customers without incurring costly marketing and advertising expenses. But, people are no longer solely sharing their opinions over their backyard fences with neighbors or at office water coolers with colleagues. These days, they’re posting their opinions online for total strangers to read. And those opinions are having a real impact on consumers and businesses alike.

  • Connect With Customers

    Apr 07, 2009

    It wasn’t too long ago that micro-business owners could contemplate – in all seriousness – whether they needed a business Web site.

  • Unlock The Promotional Power Of Trade Shows

    Jan 01, 2009

    Trade show exhibiting can be one of the most profitable and cost-effective ways to promote your micro-business — or it can be a colossal waste of time and money.

  • Don’t Get Derailed By Downtime

    Jan 01, 2009

    It’s the new year, and with it, business owners hope, come busy days ahead. Of course, there will likely be some slow periods, too. Rather than dread these downtimes, plan to use them to your advantage.

  • Oops! How To Fix Costly Marketing Mistakes

    Nov 01, 2008

    Marketing is bewildering to many micro-business owners, who are far more versed in their own business niche than arcane marketing details that seem to take time from their primary work.

  • The Great Outdoors

    Sep 01, 2008

    Although the Internet seems to overshadow all forms of marketing communication, conventional options still exist for reaching customers.

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