NASE Blogs

What is a good response rate to direct mail?

Nov 16, 2014
This will vary depending on a number of factors.  However if you are mailing to a prospect list (versus your house list) 1% is considered ‘good’.  However, response rates may be considerably lower the first and second time you mail.  Generally the third mailing to the same list with an excellent offer will produce the best response rate.