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From Text To Sale

Sep 28, 2009
Posted by Molly Nelson - Have you ever considered text message marketing for your business?  If you haven't yet, the New York Times has an easy to follow guide to text message marketing for small businesses that might make you change your mind.

The article has a rather winning endorsement from Jeff Lee, the president of the text-messaging application and consulting firm that worked with the Obama campaign in 2008 to announce Joe Biden as the campaign's VP pick by text. 

"I like to think of it as the certified mail of digital communications," said Lee.  "When you want to be sure people see something, send it by text."

Approximately 2.9 million people registered to receive the text from the Obama campaign, and these millions of mobile phone numbers turned into new contacts that the campaign could reach out to for donations and volunteer efforts as Election Day neared. 

If you've used text message marketing before for your business, let us know how it went in the comments!


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