Tight Times
There’s no question that the economy is in a slump. But that doesn’t mean your
micro-business has to take a slide.
Entrepreneurs are at their best when
tackling challenges. And their desire to succeed drives them to make wise
business decisions, especially when the economy is teetering on recession.
Take the NASE Members in our cover article for example. On Page 12, they
talk about some of the best financial decisions they made for their
micro-businesses. You might be surprised at what has worked for them — and could
work for you. Plus, the NASE online consultants offer timely financial advice
for boosting your bottom line.
You can make smart financial decisions,
too. Whether you’re looking to cut costs, increase revenue or save more money,
this issue of Self-Employed will help.
If you run a retail business,
don’t miss the article on Page 8 about how to thwart shoplifters that may be
prowling your shop’s aisles. Stolen inventory means stolen revenue. Every
micro-business should read the article on Page 10 about the potential of outdoor
advertising to draw in new customers. After all, who doesn’t want more clients
and more sales?
The article on Page 18 gives you crucial information
about ways to not only survive an economic slowdown, but also thrive. See how
management practices can improve your profits and give you a competitive edge
even in the toughest times.
Top-notch business practices helped NASE
Member Sheri Novak receive this year’s NASE Achievement Award worth $30,000. On
Page 6, you can read about her business and see how the NASE award is helping
her company grow.
We can help your business grow, too. Every time you
use your NASE benefits, you save money — and money saved is money earned. Our
latest research shows that Premier Members can save more than $15,000 a year
just by using their NASE benefits. Turn to Page 5 to see a sampling of the ways
you can save on taxes, health care, legal services and more.
Sincerely,
Robert Hughes, President