From the President


From the President

Room For Improvement

A struggling economy is not the time for micro-business owners to pull in their horns and hunker down. Instead, you should be looking for new ways to improve your revenue, your sales, your profits, your operations, even your workforce.

Many NASE Members are using these rough times to re-evaluate the way they do business. And they’re searching for more effective ways to handle all of the demands of their micro-businesses. This issue of Self-Employed will help.

The NASE Members featured in our cover article on Page 16 are great examples of what
owners can do to improve their businesses during tough times. If you operate a retail shop, check out the article Retail Redo on Page 8. You’ll find out why now might be the perfect time to spruce up your shop.

Military veterans who are launching micro-businesses in this sluggish economy need all the help they can get. On Page 20, you’ll find a list of more than a dozen government agencies, nonprofit groups and for-profit programs designed to help vets successfully start a business.

For small employers, this issue offers two timely articles that focus on improving human resources. On Page 12, learn why employee retention is important even in recessionary times. And on Page 23, see how hiring disabled workers can be good for business.

The NASE wants to help you improve your business. That’s why we offer a full range of benefits to save you time and money. You can explore all of your benefits through the new, online interactive benefit guide at

And you can get the latest micro-business ideas and trends by joining the NASE community. Just go to and enter “Connect” in the Quick Link box. You’ll find our blog as well as links to the NASE on Twitter, Facebook and LinkedIn.


Robert Hughes

Courtesy of