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NASE An Official Supporter Of Small Business Saturday
| For Immediate Release: | Contact: | Scott Stryker
(202) 466-2100
media@nase.org
Twitter: @NASEtweets
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Initiative Aims To Unite And Inspire Consumers To Shop Small On November 24, 2012
Washington, D.C., November 20, 2012 – The National Association for the Self-Employed (NASE) today announced that it is an Official Supporter of the third annual Small Business Saturday taking place on November 24, 2012. Small Business Saturday is a day for dedicating holiday shopping to local, independently-owned small businesses.
The day after Thanksgiving is Black Friday and the Monday after is Cyber Monday but between these two days is Small Business Saturday. The NASE is proud to support this initiative to promote the small business entrepreneur and the growing number of self-employed business owners.
“We cannot emphasize enough the importance of supporting local small businesses in our current economy,’ said NASE President and C.E.O. Kristie L. Arslan. ‘We are encouraging our members to get involved in Small Business Saturday by reaching out to their customer base and working with local business organizations and public officials to grow support for this effort in as many communities as possible.”
Aside from American Express’ television ads, support for this initiative is mostly being conducted through grassroots outreach and social media. The coalition of advocacy groups, elected officials and corporate sponsors is promoting Small Business Saturday to their followers via social media outlets like Twitter and Facebook. There are many ways in which customers and business owners can be engaged and participate:
- Register your American Express card at ShopSmall.com and receive a $25 credit when you spend $25 or more.
- Supporters of Small Business Saturday are encouraged to go to facebook.com/SmallBusinessSaturday where they can share with their friends and ‘like’ the Facebook page to show support.
- Small business owners can receive signs and posters to display at their stores to remind customers to come back on November 24th by going to SmallBusinessSaturday.com.
About the NASE The National Association for the Self-Employed (NASE) is the nation’s leading resource for the self-employed and micro-businesses, bringing a broad range of benefits to help entrepreneurs succeed and to drive the continued growth of this vital segment of the American economy. The NASE is a 501(c) (6) non-profit organization and provides big-business advantages to hundreds of thousands of micro-businesses across the United States. For more information, visit the association’s website at NASE.org.
About American Express & Small Business Saturday First there was Black Friday, then Cyber Monday. November 27, 2010 was the first ever Small Business Saturday. Small Business Saturday is the day we celebrate the Shop Small movement to drive shoppers to local merchants across the U.S. More than 200 organizations have already joined American Express OPEN, the company’s small business unit, in declaring the Saturday after Thanksgiving as Small Business Saturday. For more information, visit the website at SmallBusinessSaturday.com.
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