Member Spotlight: Database Whisperer


Member Spotlight: Database Whisperer

Max Maxwell has been an NASE Member since 2011. He owns SANDIGITAL, LLC, in San Tan Valley, Ariz.

Tell us about your business.

At SANDIGITAL, LLC, we specialize in custom database application design and development
solutions. Whether the solution requires client-side, web-based, or a mobile-based application design, we have you covered. Our business process improvement-based approach is tuned to meet the technical needs of small- and medium-sized businesses in an increasingly complicated and IT-oriented world.

In my business, I’ve noticed that there are a lot of small businesses out there unaware 
of the right solution for their business, or they are using a solution that is the wrong fit because they think the right solution is too expensive. Our goal is to educate business owners on the right and wrong way of using everyday business products, and we specialize in helping business owners identify the point where their business has outgrown one solution and it’s time to change. The cost of the solution need not always be the deciding factor, especially when the right solution could prove to be the point where a business hits its next growth point.

What challenges have you faced in your business?

My best friend and I started this business together as two veterans with Post-Traumatic Stress Disorder (PTSD) trying to keep busy. After working together for a few months, we found that our PTSD symptoms didn’t mix well in running a business together
and it was hurting our friendship. We decided to separate specific pieces of the business, and I bought out his share of the company. It was the hardest decision I have had to make, but we are still friends today because of it.

What’s the coolest thing about your business?

Our business is designed around improving the business processes of our
clients through the use of custom software. Where most software developers are experts in speaking code, we are experts in speaking the language of business and the application of code to meet those needs.

What NASE benefits and services have you used?

I love reading SelfInformed every month. I also used the Startup Kit as I began my business. Especially around tax time I’ve used the expert webinars, and I also used my membership to receive a discount on my QuickBooks Accounting software.

What’s the best thing about being self-employed?

The absolute best thing for me in being self-employed is that I have the freedom to live my life on my own terms. Being a service-disabled veteran as well as having a fresh but permanent disability, it provides me the opportunity to heal, while still providing me with the ability to stay busy and to create a vision that is slowly becoming a reality, and that
for me is just plain cool.

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