NASE News

Member Spotlight: Fitness Fanatic


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Michael Malone has been an NASE Member since 2005. He owns Fitness and Nutrition
For Life
in East Greenwich, R.I. You can also find him on Twitter, @Michael_getfit,
and on Facebook.


Tell us about your business.

I started my business in 1990. I wanted to help people and make a difference while doing something I had a passion for. My business, Fitness and Nutrition for Life, provides personal training, nutrition plans, post-rehab conditioning, life fitness coaching, assessments, and martial arts and kickboxing for individuals, groups, schools, and corporations. I recently launched my website, fitnessandnutritionforlife.com, a completely mobile website for clients on the go with HD-quality videos of fitness programs, nutrition plans, and fitness and nutrition tips.

What’s your favorite thing about your business?

One of my favorite things about my business is that I can positively impact the lives of
others through improved fitness and nutrition. I’ve been doing this for three decades, and I’ve learned so much by teaching others. But, seeing my clients (some of whom I’ve worked with for 20 years) improve their physical lives is just a part of what I do. The discipline of proper training and a healthy lifestyle will always improve a person’s
emotional life and relationships with others and themselves.

How do you market your business?

I market my business through word of mouth referrals, other local businesses, handouts and flyers, and social media. I use Facebook, Twitter, LinkedIn, and Instagram. I try to provide pictures and videos when giving tips, advice, recipes, or motivational ideas because I believe pictures and videos bring articles to life and tell a better story. I’m also a musician and provide some of the backing tracks for the media, blending two of my passions together to help others.

What advice would you offer to your fellow NASE Members?

I would advise my fellow members to utilize the many benefits for small businesses that they have access to through their membership. Everyone should take advantage of the advice available through Ask The Experts and learn from the many resources available on NASE.org. 


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Photo credit: Soozie Sundlun

Read this article in PDF form here.