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Taking Time Off During the Holidays
As magical as the holiday season seems, for many entrepreneurs and small business owners, the end of the year can be full of stress. From dealing with a skeleton-crew staff, slowed communication, and stretched end-of-year budgets, it can be challenging to find time to enjoy the spirit of cheer that the holidays should bring. By navigating this busy and bustling season with self-care in mind, you will learn how to equip both your business and your own wellbeing for success.
Take Care of Business
The holiday-induced anxiety that many self-employed individuals experience is understandable. The fear arises that if you take any time off, clients and customers will take their business elsewhere. For businesses in the retail industry, or those whose products and services are geared towards the holiday season, it may not be as feasible to take a traditional Christmas vacation. This does not mean that these particular business owners are doomed to a vacation-less life. A better solution? Plan a break during the spring or summer to enjoy time relaxing with friends and family. Other business owners may not be impacted by holiday season demand, but may still be hesitant in deciding how and when to take time off. In any scenario, planning and preparation are key to navigating the holidays without jeopardizing your business’s growth.
Systems, Secret Weapon of the Super Organized
Business systems are tried and true processes that allow your business to function without your direct involvement. These should be documented clearly so that you, your staff, and any other stakeholders can reference them when needed. Systems can be especially valuable during holidays, when professional and personal schedules are at capacity. Not sure where to start? Try this ¬— next time you complete a key task for your business, take notes about each step involved. After the task is complete, review your notes. Notice what worked well, and what could have been better. Could any steps have gone in a different order? Once you are satisfied with the workflow, save it for future reference. Remember to follow it next time you complete the task!
Effective communication can mean the difference between a positive and negative experience between a company and its customers. As a small business owner, you have a greater opportunity to connect with your customers and allow them to see the human behind the service or product. Implement great communication strategies into your business systems — not just around the holidays, but all year round. This will build client confidence in your ability to meet their needs, no matter the season. Once you decide on what days you will take time away, alert your clients that you will be temporarily unavailable. Let them know when the office will reopen, when emails will receive a response, and when you will be available for calls or meetings. Include a reminder about upcoming holiday availability in your email signature, on your website, and in any other communication forums. Set automatic email replies and change your phone’s voicemail to reflect your holiday availability. Advanced notice also goes a long way. If clients are aware that they have two weeks to connect with you before a break, it could become an effective sales strategy to wrap up end of year business.
“Unplug” — this term has become a popular buzzword among health and wellness coaches. And for good reason — the often irresistible obsession with checking every email, text, and notification can become very unhealthy, very quickly. For most business owners however, fully unplugging is just not feasible.
The explosive growth of technology has had its impact on business industries. We are now more connected than ever. The idea of “cold-turkey” unplugging from our work while on vacation often seems like the more stressful alternative.
It helps to come up with a game plan, and even a schedule, for how and when to check on your business. For example, you could decide to respond to or flag emails for only 30 minutes in the morning and 30 minutes in the evening. You could schedule social media posts in advance and delete all social media apps from your phone. Find the balance that works best for you and your business. Think of it as staying connected… but at a low-voltage setting.
Goal-Setting for Greatness
The holidays present an excellent opportunity to give your business goals a bit of TLC. The schedules of entrepreneurs and micro-business owners can quickly become inundated with marketing, sales, accounting, and other everyday operations. Consider taking a break during the holiday season to reflect on your business’s accomplishments from the previous year, and set goals for the year to come. Look at your website from the perspective of a potential customer, outline sales goals, and map out new marketing strategies. See if you can think of creative ways to refresh your brand. Take notes and implement them into your business plan. A holiday break is the perfect time to renew your vision.
Helping Hands
One guaranteed way to ensure your business stays active during a break is to employ helping hands. Seasonal employees provide a great way to manage the hectic seasons your business tends to experience. If you choose to employ seasonal employees, provide them with the tools they need to be successful. Establish a clear holiday schedule so everyone understands the expectations. It is also helpful to provide a management guide that outlines the primary project objectives, top client concerns, and how to handle a few worst case scenarios. Just make sure to stay in compliance with labor laws and regulations. For those with a family business, the involved family members can coordinate with each other to ensure that someone always has an eye on operations, and that someone is always available to take any important calls.
Web-based “helping hands” are also widely available, and social media automation is definitely one of the most powerful of these tools. Programs like Hootsuite, HubSpot, and others allow you to create scheduled posts across major social media platforms, and on multiple accounts. Some programs even offer a daily roundup email to report post engagement trends.
As a small business owner, creativity and organization are critical skills for making things happen. The entrepreneurial endeavor certainly requires you to work “hard”…but when you need time away to decompress and regroup, try to think of ways to work “smart” instead.
Take Care of You
A business will thrive when its leader is at their best. Taking the time to revel in the good cheer of the holiday season doesn’t have to be viewed as slack time. Considering the proven benefit of reduced stress to a person’s overall wellbeing, it’s actually quite a productive use of time.
Although it may be challenging for ambitious business-minded individuals to admit, we all need a break from time to time. If you provide consistent high-quality service, chances are your clients and customers will agree that a break is well-deserved. The beauty of owning your own business is that you aren’t required to operate like a faceless large corporation. Embrace the opportunities to reveal the human face behind the business. Whether you are starting or building your business, growth is important — but it should not outweigh your reasons for going into business in the first place. Always remember your “why”.