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The Ultimate Guide To Selecting The Right Email Marketing Service For Your Business

As a business owner, you must always be looking at any options that are available to you when it comes to software. Choosing the first option that you come across is rarely a good idea as there are often cheaper or more effective versions out there. Sure, you could get lucky and find the perfect solution right away, but this isn’t always the case.

Email marketing is an effective marketing strategy that often requires a good service or software. In this guide, we are going to offer some tips that you can use to select the right email marketing service for your business. Find out more about this below.

Are You Using One Already?
Before we get started on our tips for choosing the right email marketing service for your business, we thought we discuss the idea of switching. Many people believe that once they find an email marketing service, they have to stick to it, but this is not the case at all. Often, you can get comfortable with your email marketing service without realising that there are options out there that are cheaper and have more features.

For example, many business owners are using Constant Contact but find that the bill can get higher when it works more effectively for them. This is not ideal and if this is happening to you, you might want to start looking for some Constant Contact alternatives.

The great thing about switching to a new email marketing service is that you already know what you like and what you don’t. It might be worth making a list so that you can understand this a bit better. Use this information to make the right choice, along with the tips that we have given you.

Look At The Options
The best place to find effective email marketing services is, of course, online. If you do a quick search, you’ll come across a long list of email marketing services, each with their own features and branded USPs. It is important that you take a closer look at your options and make a shortlist.

It can be easy to ignore the options that you might not have heard of before. Usually, these options won’t appear at the top of the search results and this is due to the way in which Google ranks. Dive a bit further into the search and you might come across something that works better for you.

How Is It Priced?
The next tip that we have for those who want to select the right email marketing service is to not only look at the price but also how it is priced over time. Some services might allow you to get set up for free but is this as straightforward as you might think? It is important that you look closely at the packages that are on offer and the way in which you will be charged.

Some email marketing services charge per contact stored which is not always ideal. This means that if you have a long list of contacts from the get-go, you’ll be paying a lot before you even send an email. Then, if you end up gaining more contacts over time, the price will increase.

Another form of payment can come from the number of emails sent. This means that each time you send an email, you’ll pay for it, but you also might generate a lead as a result. Make sure to spend some time looking at pricing plans to make the right decision for your business.

Features On Offer
Most of the email marketing services that you will find online will be transparent about the features that they offer. You’ll find a huge range from basic services that allow you to send email blasts to the more complicated options that are filled with features. When choosing the right service for your business, you must consider the features that you need. It is possible that you are already using other tools that offer similar features and so won’t need certain things.

Some of the common features that we suggest you look out for include automation and segmentation possibilities. You’ll also want to make sure that you can track all emails and analyse how they have performed. Take a closer look at the list of features and you’ll be sure to make the right decision in the end.

Read Some Reviews
The final tip that we have for those who want to select the right email marketing service for their business is to spend some time reading reviews. If you have heard from another business owner that a service is reliable and cost-effective then this kind of review is always helpful. Reviews give you the chance to understand how a service works when a business owners needs it and can give you an insight into what might go wrong.

You can usually find reviews in a number of locations including the service’s website, Facebook and even online at comparison sites. Comparison sites can be very useful as they will offer unbiased reviews as well as a discussion of the features and pricing. Make sure to have a look around and you’ll thank yourself later.

Get Started
If you are thinking about starting an email marketing campaign, then you should spend some time looking into the great services that are available. It is never too late to look for alternatives to the services that you are already using so make sure to use our guide and all of the tips that we have offered.

Once you find the right service for you, you’ll be able to get your first campaign set up in no time at all. Remember to recommend the service to your friends or leave a review if you enjoy using it so that you can help others that might be in a similar position in the future!

Meet The Author:


Ella Woodward

Ella Woodward

As a woman making her way to the top of the corporate ladder, Ella Woodward has the expertise and business knowledge to guide readers through the latest developments in the fast-paced business, financial and investment spaces. She has the contacts, instincts and insight to discover the latest deals, trades and organisations that are worth your time. Being in constant demand, she’s made this blog as a resource for you to see a small selection of the work she’s done over the years.
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