NASE in the News

3 Ways Text Messages Help Improve HR Communications

Strong employee communications are the oil that makes a successful business machine run.

NASE Guest Expert Ken Rhie
Ken is the CEO of Trumpia, a complete SMS software company with mass SMS messaging, smart targeting and automation.

If you’re able to effectively communicate with your employees, you’ll be able to provide them important information when it’s necessary and you’ll have the opportunity to build a strong relationship with them.

Failing to communicate properly with your employees places your company at a significant disadvantage. Consider the following problems organizations that lack strong communication processes encounter:

- People leave more often. Companies who cannot communicate effectively are 50% more likely to encounter high turnover rates.

- People show up to work less. Almost 20% of all workplace absences are directly attributed to poor communication.

- Customers are less happy. When you don’t provide your employees key information, they cannot pass it onto your customers. In fact, businesses with good communication tend to have improved customer satisfaction and revenue.

- Projects fail more often. A recent survey of IT professionals found that 28% of all project failures are attributed to a lack of communication.

It is clearly important to find a way to drive effective communication with employees. That’s why mass text messaging is one of the best ways you can improve your existing HR management software and processes.

Below, we’ll take a look at exactly why SMS text messaging is such a powerful communications tool, especially for HR departments:

1. High Open Rate
Text messaging simply cannot be beaten when it comes to open rate. An incredible 99% of all text messages are opened. Compare that to about 30% for emails and it’s easy to see that SMS is the best way for delivering information that cannot be missed.

Additionally, text messages are kept brief by their nature, which makes the message you provide easy to understand and retain.

2. Immediacy
It’s also difficult to beat text messages when you need to ensure your message is received immediately. If you send a company-wide email, people who are out of the office might not see it until they’re back in. If somebody is on vacation, there’s a chance it gets lost in the mountain of emails piled up in their Inbox and they never even take a look.

Text messages, on the other hand, are almost always opened immediately. Most people keep their cell phone within reaching distance at all times. For this reason, 98% of all text messages are opened within only 3 minutes. If a message is time sensitive, SMS is your only option.

3. Flexibility
If you’re using a strong SMS text messaging platform, crafting and sending a message is easy. Best of all, you can segment your audience to ensure that you’re only sending messages to the appropriate people. You can even leverage shortcodes to allow employees to opt into specific lists themselves.

Improving your employee communications as an HR department is tricky, but it’s clear that SMS text messaging can be an important part of your strategy to do so.

If you have any success stories or questions of your own, make sure to let us know by tweeting us at @Trumpia & @NASEtweets!