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Social Selling: The E-Commerce Trend That Dominated 2018
Social media marketing requires to be frequently adapted to the developing trends. Marketers must stay alert about the e-commerce development and the rapid pace that social media platforms are evolving if they actually want to maintain successful tactics.
2018 had been a bustling year for all social media platforms. There were heaps of negative and positive stories that had to do with their utilization and it’s high time now to analyze our social marketing approaches
Social listening
Social listening (monitoring) is the move of browsing the web and social media platforms to explore all mentions of a brand (or some other keywords). This incorporates untagged brand specifies on social media, mentions of industry keywords that indicate the interest to purchase a product, reference on blogs, news sites, and various forums. The current essential goals of social listening are client service and reputation dealing, despite the fact that there are, of course, many others.
While using social listening for these two causes is expected to become even bigger, the real trend of 2018 is going to be using social media listening for lead generation and social selling in 2019 as well. Until this point, just a tiny number of brands do this, yet that number is gradually increasing as marketers explore that they can search people demanding for the exact services they provide on social media.
Few tools are even launching features made specifically for lead generation in their toolbox.
Video content
Every year, video content continues to grow, and in 2018, video content dominated the market. In fact, as indicated by some experts, 80% of what we devour online will shortly be video content.
This is especially valid for live videos. Always being viral on YouTube, this trend has now taken over Instagram and Facebook, to the point when we get notified when somebody is going live.
Micro-influencers
In recent years, social media influencers have turned into a major trend. We currently have Instagram stars, Twitter experts, YouTube millionaires. These individuals have millions of followers - their every post, tweet, or vlog is in a split second seen by a greater number of people than TV ad makers could ever hope for. It was progressive and revolutionary when the power of social media influencers became obvious to everyone - and it still is.
However, as the number of social media influencers has increased over time, costs for their services have also skyrocketed. That leads more businesses to take a gander at different choices, including micro-influencer marketing.
As contraindicating to major influencers, micro-influencers also exist in almost every marketing niche. They have followings of around 10 000 people, but a majority of their followers are genuinely interested in what they need to state. And they're extremely connected - micro-influencers are regularly considered specialists in their niche.
Personalization
Given the tremendous amount of information being presented by people each day, it's turned out to be very easy to get insights into a wide range of data about the general people sitting behind the screen. This has opened the door for enhanced personalization, and that, in turn, has expanded clients expectation for the same.
Content, emails, products - every bit of it can now be based on the purchaser’s buy history, social media posts, clicked links and other conduct. Booking.com, for instance, informs you about deals in areas you’ve been to, Netflix provides shows to watch dependent on your taste, Amazon and eBay present products similar to the ones you’ve purchased before. And this is before you even think about Google and Facebook - they know us inside and out and utilizing this data to make our experience personalized.
While personalized marketing can be agitating (particularly when you consider all the information organizations have on you), it’s likewise really convenient for the user, and clients are not likely to surrender the benefits any time soon.
As much as 96% of marketers trust that personalization propels customer relationship. Customers may stress worry over vague privacy risks, but they still appreciate the recommended product they’ve been searching for, as well as the notification of the sale in their most admired shop.
Regardless of the concerns, personalization is clearly the best approach to go for marketers to boost campaign execution.
Timeliness
The almost immediate fate of marketing is constant communication. The social media trends in marketing are the 24/7 customer support, continuous social selling, chatbots, and consistent monitoring for a potential social media crisis.
This is because social media never rests- clients keep on utilising your products, talk about them on the web, and purchase new items at any given moment. This has been going on for a while, and lastly, technology has gotten up to speed - we currently have the tools to search for mentions of a brand in real time, tools that schedule content to be published anytime, chatbots that offer prompt help.