Now don't get us wrong, high expectations are a great means by which to accomplish large goals and maintain principles that fuel business success. However, it is important to be realistic about what you can expect from certain tools and resources you have available to you. For example, how much progress could you possibly achieve if you expected your local auto mechanic to also repair a large dent on your passenger door or update a faded coat of paint? What Should My Expectations Look Like? Set the bar high for how you expect your digital marketing agency to perform, but also understand their limitations. Agencies are specifically designed to develop, implement, and track campaigns formed around a set series of services (like Email marketing or SEO, for example.) Keep this in mind when watching for growth. Otherwise, your business is at greater risk of falling prey to becoming stagnant. Stagnancy can also happen as a result of unrealistic expectations. When you experience a small amount of growth and place more value on it than it is worth, there is a lower chance that you will push through to your goal. An increase in social media engagement numbers doesn't mean your website security is also up to par or that your SEO ranks aren't diminishing, for instance. Unfortunately, when an online presence becomes stagnant, its performance and positioning with competitors suffer. This means it is important to invest in every part of your online presence as a whole. Each piece belongs to a larger machine that makes up your entire digital real estate being displayed to the world. What Do You Currently Know About Your Online Presence? You will need to first determine the health or growth of your current online presence. Is it in its beginning stages of development? Are you experiencing a lack of engagement with a fairly established online presence? Have you been affected by a poorly developed online presence and need some repairs? If you don't determine what you need for or out of your online presence upfront, you won't be able to set any effective expectations at all! A Digital Marketing Agency Only Plays Part Of The Whole Song Where a digital marketing agency is limited to providing you only with the individual services your business needs, a group of professionals can instead cover the whole gamut of support. You wouldn't expect an oboe player in the wind section of their symphony to rise to the center of the group and begin conducting the orchestra! But with every group performing within their own skillsets and expectations, the entire score can then be played in harmony. So, too, can the entirety of your online presence with assistance from the right partner group. This assistance includes the creation of a comprehensive portfolio of all the assets that your online presence consists of as well as the investments you are making into each of those assets. In conclusion, ask yourself if your expectations are founded on a realistic (or properly informed) understanding of how to effectively manage and grow your online reputation. Understand that a digital marketing agency can only address a piece of the pie that is your online presence and seek a partner group that can provide the overall insight you need for it to succeed.
Our RSS feed service allows you to retrieve instant updates from the NASE website. est articles, news, and other helpful information, all delivered directly to you!
The only national organization that pro-actively helps you grow your business and your bottom line.
NASE.org is the official website of the National Association for the Self-Employed.
Courtesy of NASE.org https://www.nase.org/about-us/media-relations/nase-in-the-news/2021/11/11/don't-set-your-expectations-for-your-digital-marketing-agency-too-high