NASE Blogs

How will I know if my advertising is working?

Nov 16, 2014

Direct marketing/advertising is specifically designed to be trackable, There is a specific call to action – to bring something in or to connect in some way, mentioning the specific offer advertised.  

Trained staff is key to tracking – and key to ensuring your advertising is working. Any time a prospect contacts your company, appropriate questions must be asked to understand how the caller learned of your company or the offer. Careful tracking, then tabulation of all leads from all sources can be assigned to the dollars spent from the different ad sources.