NASE Blogs

Why are my logo colors important? I want the colors of my favorite football team.

Nov 16, 2014
Your logo colors are important for a variety of reasons.  When choosing your colors, you should consider your target customer, your industry, your competition and trends.  Understand the psychology behind colors and how different colors are perceived differently.  Choose colors that will achieve your objective.  Do you want your prospect to feel assured, or motivated? Do you want them to have a sense of urgency or a sense of playfulness? Study non-competing companies you admire and respect, and that achieve the same objective you wish to achieve.  Be careful of trends.