NASE Blogs

The Power of the Follow-Up

Aug 05, 2009

Posted by Maureen Petron - I come from a big family of "thank you" note writers.

I love sending them. In today's Web world, getting a note in the mail in recognition of a present, a dinner, an introduction -- it's so unexpected nowadays that, well, it just has an impact.

I like getting "thank you" notes also, naturally. I get to see "thank you" notes from the NASE grant recipients, and scholarship recipients, grateful for the help NASE is giving their business.

And sometimes, I get to pass along "thank you's" and "congratulations," even when they aren't from me. Just this week, Rep. Steny Hoyer from Maryland sent a congratulatory note to Tiffany Washington, NASE's Achievement Award recipient from this year. He asked us to pass it along to her, and we were more than happy to oblige!

Personal notes are one of my favorite things about a new benefit offered to NASE Gold Members called GladhandleGladhandle. Gladhandle makes it easy and convenient to send personal, branded media to your contacts. Whether it's a follow-up note with a proposal attached, a "thank you" for lunch, or even a coupon on your products and services, Gladhandle makes it easy to design, brand, e-mail, print, and mail.

With Gladhandle, you set up your personal brand: your logo, company colors and contact information -- even your picture. And don't worry, Gladhandle walks you through setting all this up. Then you can sent one or hundreds of e-mails, cards and letters with the click of a button. Choose from a gallery of e-mail templates or note cards, and you can type in a personal message. The Gladhandle prints it on demand and mails it out for you -- you never have to leave your desk!

You can try Gladhandle for free, and if you decide it's for you, NASE Gold Members get 25% off the subscription price and 10% off the cost of any printed products. Just log into your member account to get the discount information.

And for taking a look at this new member benefit, I personally thank you.