Contributors


This page is all about the people that make the National Association for the Self-Employed as well as the many businesses it helps each day as great as it is.  To each and every contributor, we say Thank You!

Nick Rojas

Nick Rojas
Nick Rojas is a business consultant, self-taught entrepreneur, and established writer for top publications such as Entrepreneur, TechCrunch, and Yahoo. He writes about topics to help business owners thrive including marketing, social media, and technology. In his spare time, Nick enjoys kayaking, a good pizza, and connecting with new people.
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More from Nick Rojas...

Blog Posts

How Solar Energy Can Save Your Small Business Money

Solar energy is hardly a new technology, but it is becoming more popular and affordable. More businesses are realizing the benefits of solar energy. Back in 2015, Walmart was one of the biggest commercial adopters of solar energy, as they added 348 solar panel installations, not 348 panels but 348 systems of solar panels. Other companies have followed suit with Apple, FedEx, and Verizon all adding solar installations. Companies large and small across the world are not only seeing the eco-friendly benefits of going solar, but also the monetary benefits. Solar energy, which ecnompasses more than just solar panels, can save your business a significant amount of money.
Posted on Dec 11, 2019

News Items

Deadly SEO Mistakes to Avoid in Your Small Business

Almost every business, big or small, invests some time and money in search engine optimization. Whether you hire an SEO specialist or do the work yourself, it is important for any website to have proper SEO work done. Maybe you spent hundreds or thousands of dollars along with hours upon hours of time trying to properly optimize your website. You think you have covered all your bases in following best practices, but you aren’t seeing the results you want. Something is wrong and it is your SEO. No one makes mistakes on purpose, but they do happen. It is unfortunate to hear that something is wrong and will take more work to fix, but SEO is not something that can be ignored. However, instead of needing to fix issues after the fact you can avoid issues from the beginning. This article will lay out the most deadly SEO mistakes you can easily avoid to prevent headaches down the road.
Posted on Nov 1, 2019

Grow Your Business with These 5 Content Marketing Methods

Content marketing is a big deal. It is one of the premier marketing methods of the digital age. Technology is adding new elements and capabilities, meaning content marketing can be pushed even further than before. The culture that comes along with the constantly advancing technology also plays a factor. Customers expect a lot from the brands in their lives, so companies need to be at their best. There are certain things that are simply expected from brands now, and these expected qualities go hand in hand with content marketing.
Posted on Sep 9, 2019

Tips to Protect Your Small Business From Fraud and Scams

Most companies, big and small, are aware of fraud and scams. Whether the scams are in person or online, they can come with serious consequences. Both businesses and lives can be significantly affected by fraud and scams. These crimes are committed every day and businesses need to be prepared for these attacks. There are some simple steps businesses can take to prevent losses from these crimes.
Posted on Jul 31, 2019

Database For Self Employed: Everything You Need to Know

We are living in a world of abundant data and all that data is collectible for marketing purposes. A lack of data can hinder a company in a big way. Not knowing who your customers are, what they want, or how they react to marketing will negatively impact your company. That is why collecting proper data is crucial for business, no matter if you’re self-employed or a large corporation.
Posted on Jun 24, 2019

How to Increase Your Company's Visibility

If you are looking to grow your company, the first thing you should do is figure out how to increase visibility. Company growth is essential if you want to be successful in today's business world, and you can not grow your company without first increasing its visibility. If people don't know that your company exists, then it is impossible for your company to grow. This simple concept often times gets overlooked by new company owners, and as a result, many new companies fail. According to the Small Business Association (SBA), 30% of new companies fail during the first two years opening, while 50% fail during the first five years of being open. In this article, I will discuss three ways in which you can increase your company's visibility so that you can effectively grow your company.
Posted on May 15, 2019

How to Increase Customer Engagement ​

Increasing customer engagement is a goal for every business. Most business owners understand that the more engaged their customers are, the more profitable their business is. Gallup research shows that a fully-engaged customer represents 23% more revenue than average. Another study conducted showed that 80% of consumers are more likely to make a purchase when brands offer personalized experiences. Based on this information, it is pretty clear that customer engagement plays a huge role in a business's success. Although many business owners understand the importance of customer engagement, most of them do not know how to effectively increase it. In this article, I will be discussing four things you can do as a business owner to increase customer engagement.
Posted on Apr 12, 2019