Marketing & Advertising Blog

Marketing & advertising tips from our blogs
Ask a Marketing & Advertising Expert

7 Essentials for Marketing Your Small Business

Oct 01, 2018

Marketing is complex and often confusing. People who specialize in it take years to really understand how it all works and learn how to create effective marketing strategies. Furthermore, as a marketing expert myself, I always have to keep up with current trends in order to stay relevant and help small business owners reach their marketing goals.

Often, I’ve found that small business owners don’t have a good understanding of marketing, particularly the ever-expanding realm of digital marketing. Unfortunately, this means that most small business marketing campaigns are mediocre at best. Business owners often just don’t know if their strategies are working—46% are unsure and 17% know that what they’re doing definitely isn’t working.

So how can you buck this trend and be more successful in marketing your small business? Here are 7 essential tips to help you get on the right track and get ahead of your competition.

Social Networking is a Must

If you want to successfully market your business, you simply can’t afford to ignore social networking. Social media isn’t the be-all and end-all of marketing, but it does have a place in every modern marketing strategy. Get on the major platforms and be prepared to post consistently. That doesn’t mean you have to post every day, but it’s important to keep up with your fans regularly—this keeps you top of mind and encourages engagement.

Giveaways & Contests Are Your Friend

If money is tight, it can be difficult to give away products, but giveaways and contests can be a low-cost way to build brand awareness, drive website traffic, and increase social media engagement. Make the giveaway an exchange: a person will need to share a post with a friend, like the Facebook page, make a comment, or join your email list to qualify for the contest.

Great Content Often Markets Itself

Content marketing is popular because it works. When you establish yourself as an authority and put out valuable content that people want to read, it will market itself. That’s why SEO expert Brian Dean of Backlinko listed quality content as one of his essentials in a recent expert round-up covering the future of digital marketing.

Great content prompts people to share it with friends, check out your website, and eventually, buy. Even if they don’t check out your products right away, consistent good content will make an impression that people will remember.

Understand the Difference Between Marketing & Sales

Just like PR and marketing, marketing and sales are often lumped together into one category. However, they are very different and it’s important to know what those differences are before you try to launch a marketing campaign.

Marketing and sales assist one another, but they are not the same thing. Marketing generates leads, while sales closes the deal. You may not have a sales department, but if you have a retail store and people come into that store because of your marketing, they’re now in the sales phase. Your employees are “selling” them on your products, but your marketing got them in the door.

Leverage Big Data to Learn About Customer Behavior

As a small business owner, you may not have given big data much thought. While it’s true that in the early days of big data it was only accessible to large companies, today it’s easier than ever for small businesses to collect and leverage customer data. Learning more about your customer’s behavior is as easy as taking a crash course in Google Analytics and setting the software up to answer questions you have. What kind of customer is buying the most? Which products are the most popular? What time of day are people buying? Answering these questions with big data can help you design better marketing campaigns and cater to your customers’ needs.

If You Rebrand, You Must Remarket

Building a brand takes time, and although it’s always preferable not to rebrand, sometimes it’s the best choice for getting ahead of competitors or reviving your business. Even large companies have had to rebrand at certain points. Marvel is a good example of this. They started out in 1939 as a comic book brand, but have made their fortune in the 21st century through epic cinema experiences. Your rebranding would be on a much smaller scale, but the same principles apply: once you rebrand, no one will know—unless you market your new brand. It’s a lot of work and investment, but it’s a crucial rebranding step.

Finally, Listen to your Customers

This may be the most important tip of all: listen to your customers. Logic and intuition may work when you don’t have direct feedback, but getting and using that feedback whenever possible will help your business succeed. Listen, observe, and tailor your marketing to what your customers want.

Meet The Author:

Sarah Daren

Sarah Daren

With a Bachelor's in Health Science along with an MBA, Sarah Daren has a wealth of knowledge within both the health and business sectors. Her expertise in professional development and scaling has led Sarah to be a consultant for a number of startup businesses and entrepreneurs.

Related News...

    How to Increase Your Company's Visibility

  • If you are looking to grow your company, the first thing you should do is figure out how to increase visibility. Company growth is essential if you want to be successful in today's business world, and you can not grow your company without first increasing its visibility. If people don't know that your company exists, then it is impossible for your company to grow. This simple concept often times gets overlooked by new company owners, and as a result, many new companies fail. According to the Small Business Association (SBA), 30% of new companies fail during the first two years opening, while 50% fail during the first five years of being open. In this article, I will discuss three ways in which you can increase your company's visibility so that you can effectively grow your company.
    Posted on May 15, 2019
  • How to Increase Customer Engagement ​

  • Increasing customer engagement is a goal for every business. Most business owners understand that the more engaged their customers are, the more profitable their business is. Gallup research shows that a fully-engaged customer represents 23% more revenue than average. Another study conducted showed that 80% of consumers are more likely to make a purchase when brands offer personalized experiences. Based on this information, it is pretty clear that customer engagement plays a huge role in a business's success. Although many business owners understand the importance of customer engagement, most of them do not know how to effectively increase it. In this article, I will be discussing four things you can do as a business owner to increase customer engagement.
    Posted on Apr 12, 2019
  • Social Selling: The E-Commerce Trend That Dominated 2018

  • Social media marketing requires to be frequently adapted to the developing trends. Marketers must stay alert about the e-commerce development and the rapid pace that social media platforms are evolving if they actually want to maintain successful tactics. 2018 had been a bustling year for all social media platforms. There were heaps of negative and positive stories that had to do with their utilization and it’s high time now to analyze our social marketing approaches
    Posted on Mar 01, 2019
Want to see more news items?  Click here 

Related Videos...

  • The NASE Minute

    The goal is to answer one more questions for those small businesses who might have a question. Click the Contact NASE button and let us know which small business question you would like answered.
    Posted on Jan 10, 2018
Want to see more related videos?  Click here 

Still Have Questions?

Ask The Expert