Retain Customers: 5 Strategies That Work

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Retain Customers: 5 Strategies That Work

Sep 22, 2022
Walking Coworkers

If you're like most small business owners, you work hard to attract new customers and keep them coming back. It's not easy to build a loyal customer base, but it's worth the effort. These five strategies will help you retain your customers and keep them coming back for more.

What is Customer Retention?

Customer retention is the process of keeping your customers coming back to your business. It's important because it's much easier and cheaper to keep a customer than it is to attract a new one. Plus, loyal customers are more likely to spend more money with your business over time.

Provide Excellent Customer Service

The first strategy is to provide excellent customer service. This seems like a no-brainer, but you'd be surprised how many businesses don't make customer service a priority. Your customers should always feel like they are your top priority, and you should go out of your way to make sure they're happy.

It is so easy to get in a rush and forget about the customer. We've all been there, we've all had those days where we are just trying to get through the motions and get everything done. But it's important to remember that customers are the lifeblood of any business. Without them, we wouldn't be here. That's why it's so important to always provide excellent customer service, no matter how busy we are.

Make Them Feel Valued

Another way to keep your customers coming back is to make them feel valued. This can be as simple as sending a handwritten thank-you note after they make a purchase, or offering a loyalty rewards program. Customers like to know that their business is appreciated, and they'll be more likely to continue doing business.

You can also show your customers that they're valued by going above and beyond to solve their problems. If a customer is unhappy with a purchase, do whatever you can to make it right. This will show them that you care about their satisfaction and that you're willing to go the extra mile to keep them as a customer.

Keep in Touch

Keeping in touch can be as simple as sending them a monthly email newsletter or staying in touch on social media. Keeping your customers up-to-date on what's going on with your business will help to keep them engaged and interested.

You can also use this opportunity to offer special deals and promotions. Customers like to feel like they're getting a good deal, so let them know about any sales or discounts you're offering. This is a great way to keep your customers coming back for more.

Ask for Feedback

Another way to keep your customers coming back is to ask for their feedback. This shows them that you care about their opinion and that you're always looking for ways to improve your business. Plus, they'll appreciate the fact that you value their input.

You can ask for feedback in several ways, including surveys, customer satisfaction surveys, or simply by asking them in person. Make sure you listen to what they have to say and make changes based on their feedback. This will show them that you're committed to providing the best possible experience for your customers.

Offer a Personalized Experience

Finally, one of the best ways to keep your customers coming back is to offer a personalized experience. This means going above and beyond to make sure your customers feel special. It could be something as simple as remembering their name or knowing what they like.

You can also personalize the shopping experience by recommending products that they might like based on their past purchases. Amazon does a great job of this, and it's one of the reasons they're so successful.


So there you have it, a few strategies for retaining customers. If you want to keep your customers coming back, make sure you provide excellent customer service, make them feel valued, keep in touch, ask for feedback, and offer a personalized experience. Do all of these things and you'll be well on your way to building a loyal customer base. Thanks for reading!

The opinions expressed in our published works are those of the author(s) and do not necessarily reflect the opinions of the National Association for the Self-Employed or its members.

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