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5 Most Effective Marketing Strategies for Self-Employed People
When being self-employed, sometimes it’s hard to get the word out. But, here are some effective tips to help market yourself as a self-employed SEO professional.
Referrals Rock!
Referrals are the easiest way to get new clients, and some even consider it “networking” more than marketing, but this is how you secure work. You can simply send out formal letters or emails about why you’re contacting the new client, who referred you, and about your business. You should make sure that you convey to the referral that they should definitely contact you back.
With this, don’t use phone calls, because typically it doesn’t do very well. Emails are your next best option, but if possible, have the client try to formally introduce you, and have them give a stamp of approval in order to really show the other person that you’re worth working with.
Create a Newsletter
One great element of SEO brisbane in order to get new clients is a newsletter. You can create a newsletter for your current clients, whether it’s a large list or a small list. If you have a lot, this keeps you at the forefront of their mind. Even if you don’t have a ton of contacts, the newsletter option will give you an option to contact new potential clients. Plus, if you do develop it with the ability to be displayed on multiple social media channels, it can be shared, and thereby improve your reach too.
Create a Bog
Blogs are a great way to build your brand as a self-employed person. You need to make sure the content is relevant to clients who are looking to potentially work with you. While you may want to blog about items that interest you, the best way to show people your capabilities is giving content that is relevant to them. You should create content that works for small businesses, so they consider outsourcing to you as a freelance SEO.
Utilize SEO
SEO is old, and it’s constantly changing due to algorithm updates, but it’s actually still super useful. You could create content on a subject that works and instead, focus on one keyword or term before you publish content.
If possible, make a website that you have mobile-friendly. This will get you a lot more reach. Finally, create links in the content, and link to other trustworthy websites, and get them to link back to you.
Use LinkedIn
This is a professional social media site for leads. You want a great profile, and you want to be able to promote the blog content as much as you can. If you read content on here that is insightful or helpful, find the author and try to talk to them. You can build relationships with this. But, you shouldn’t do this all the time, since it can eat a ton of time in your day, so be a bit careful with how much time you spend using this, and adjust accordingly.
For freelancers, being able to get your word out is hard, and if you’re self-employed, you have to work a little harder to get those out there to work with you. But, if you’ve already started a business, and you feel like you can expand it further, especially with referrals, you can do so with the help of these tips, for they can help you create the best freelancer business that you can, and you’ll be able to work with others in whatever field you’re in. as a freelance SEO consultant, reading these tips will help you boost your business.
Meet The Author:
Emily Bartels is a Content Writer and Developer at Constant Clicks that helps businesses to grow using digital marketing practices. She has been in this industry for 5+ years and specialises in writing educative content on SEO, Social Media, businesses. She loves to read trending news to keep her updated!
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