#MARKETING

Content marketing is a big deal. It is one of the premier marketing methods of the digital age. Technology is adding new elements and capabilities, meaning content marketing can be pushed even further than before. The culture that comes along with the constantly advancing technology also plays a factor. Customers expect a lot from the brands in their lives, so companies need to be at their best. There are certain things that are simply expected from brands now, and these expected qualities go hand in hand with content marketing.

If you are looking to grow your company, the first thing you should do is figure out how to increase visibility. Company growth is essential if you want to be successful in today's business world, and you can not grow your company without first increasing its visibility. If people don't know that your company exists, then it is impossible for your company to grow. This simple concept often times gets overlooked by new company owners, and as a result, many new companies fail. According to the Small Business Association (SBA), 30% of new companies fail during the first two years opening, while 50% fail during the first five years of being open. In this article, I will discuss three ways in which you can increase your company's visibility so that you can effectively grow your company.

Are you thinking about the profitability and ROI of your marketing efforts? Learn about the questions you need to ask to make your marketing profitable.

In the not so distant past, a business needed only a few basics to ensure success. A good location, decent customer service and an advertisement in the local newspaper was just about all a micro-business really needed to attract customers and keep sales coming.

Twitter is gaining popularity at an astonishing rate, and it’s not just for those in the limelight.

Have you ever wondered how to design a good marketing strategy? Here's one way to do it and it's only 8 steps!

Interested in becoming a marketing communications manager? It’s not necessarily a short road, but it’s far from impossible. Read this article to learn a little more about the position and a couple ways to get there as well.

Are you looking for ways to market your product or service more effectively? If so, then you're in the right place. In this article, we'll share five tips that will help you get the most out of your marketing efforts.

Marketing is complex and often confusing. People who specialize in it take years to really understand how it all works and learn how to create effective marketing strategies. Furthermore, as a marketing expert myself, I always have to keep up with current trends in order to stay relevant and help small business owners reach their marketing goals.

Today, more and more people are relying on mobile technology - cell phones, tablets, and laptops - for everyday life than ever before, and this trend is only growing. Almost everyone has a cell phone, and many people rely on theirs to socialize with friends and family, and to keep life organized. Professionally, the use of mobile technology is expanding as more jobs require travel or are simply worked from home (or wherever the employee happens to be). This provides countless opportunities for the tech-savvy entrepreneur to reach out and introduce themselves to potential clients. Mobile marketing is the biggest major trend in advertising. Here’s how to use it to your advantage.