BLC_MARKETING Related News Articles

Want to Win The Competition For Customers?

For all micro-businesses, customer service and marketing no longer need to exist in separate silos: Given the high costs of finding new customers and consumers’ widespread use of digital media to both communicate with companies and spread tales of glee and woe, it’s time to make customer service a successful marketing strategy

Published on August 03, 2012

Fast Ways To Market Your Startup

If you're just launching a micro-business, you're likely in need of effective marketing strategies that can kick in quickly and won't decimate a limited budget.

Published on April 02, 2012

Social Media Savvy For Freelancers

According to a 2011 report on social media issued by research company Nielsen, Americans spend almost a quarter of their Internet time visiting social networking sites and blogs. That means potential clients are far more likely to learn about your freelance business on Facebook, Twitter and LinkedIn—the sites where they spend most of their time—than any other place on the Web.

Published on February 03, 2012

Military Secrets

Millions of American entrepreneurs are also military veterans. The overlap is hardly surprising. The demands of military service require sharp skills and steady discipline—the same qualities that business owners need to succeed.

Published on December 30, 2011

Who Is Angie?

Would it be a blessing or a business killer if the whole world knew what your customers thought of your micro-business? In the social media age, the question isn’t if, but in what format, people tell others what they think of your company.

Published on December 02, 2011

Online Marketing

Ten years ago a discussion of online marketing probably started with “So, do you have a website?” Today, having a website is a given even for the smallest micro-businesses and solo entrepreneurs. But having a website is just the start.

Published on September 30, 2011

Could Changing Your Company’s Name Boost Your Business?

Small Business Legal Services was a name that said it all, but maybe too much. The problem: Many companies on the larger end of the small-business spectrum didn’t classify themselves as small at all.

Published on June 06, 2011

Surprise! Direct Mail Isn’t Dead!

In an effort to cut expenses in this tough economy, many micro-business owners have slashed their marketing budgets. Others are trying to promote their businesses through e-mail and social media.

Published on March 17, 2011

Buddy System

Micro-business owners can see big benefits from teaming up with other business owners who offer complementary products or services or who target similar customers.

Published on November 23, 2010

Schmoozing For Sales

When consultant Jennifer Schaus joined LinkedIn a couple of years ago, she looked upon the social network as little more than a convenient way to keep track of clients and prospects.

Published on September 13, 2010


In contrast to Chamber of Commerce gatherings or city business networking hours, being a member of a community with a common interest—such as environmental sustainability—can set your micro-business apart from the competition.

Published on May 13, 2010

Wish List

Hoping to land a product in a 2010 holiday gift guide? Then now’s the time to make your sales pitch.

Published on March 05, 2010

Lasting Impressions

Think about your favorite store or service provider. You can probably name something each one does that separates it from the crowd. They may even have made you say wow from time to time. Now think of your own micro-business. How do you give your customers a fantastic experience that makes them say wow?

Published on March 05, 2010

Community Spirit

Last spring, with the recession taking a toll on the business community in the Reno, Nev., area, Clint Jolly and some colleagues decided to hold an event to raise the visibility of locally-owned independents like his meat market, Butcher Boy. The May fair drew 60 of Butcher Boy’s local vendors—many of them micro-businesses like Buckbean Brewing Company and the marketing agency Media Directions. It also drew about 1,200 consumers.

Published on October 30, 2009

Should You Twitter?

Twitter is gaining popularity at an astonishing rate, and it’s not just for those in the limelight.

Published on August 31, 2009

Look Who’s Talking

Word-of-mouth referrals have always been a powerful way for micro-business owners to get new customers without incurring costly marketing and advertising expenses. But, people are no longer solely sharing their opinions over their backyard fences with neighbors or at office water coolers with colleagues. These days, they’re posting their opinions online for total strangers to read. And those opinions are having a real impact on consumers and businesses alike.

Published on July 29, 2009

Connect With Customers

It wasn’t too long ago that micro-business owners could contemplate – in all seriousness – whether they needed a business Web site.

Published on April 07, 2009

Unlock The Promotional Power Of Trade Shows

Trade show exhibiting can be one of the most profitable and cost-effective ways to promote your micro-business — or it can be a colossal waste of time and money.

Published on January 01, 2009

Don’t Get Derailed By Downtime

It’s the new year, and with it, business owners hope, come busy days ahead. Of course, there will likely be some slow periods, too. Rather than dread these downtimes, plan to use them to your advantage.

Published on January 01, 2009

Oops! How To Fix Costly Marketing Mistakes

Marketing is bewildering to many micro-business owners, who are far more versed in their own business niche than arcane marketing details that seem to take time from their primary work.

Published on November 01, 2008

The Great Outdoors

Although the Internet seems to overshadow all forms of marketing communication, conventional options still exist for reaching customers.

Published on September 01, 2008

BLC_MARKETING Related Blog Posts

Customer Lists: Worth Their Weight In Gold [NASE Experts]

Published on June 25, 2012

What's Small Business Saturday?

Published on November 16, 2011

Is Social Media A Worthwhile Investment For The Self-Employed?

Published on June 21, 2011

Introducing My Business To Potential Clients [Ask The Experts Q & A]

Published on June 20, 2011

Tuesday Tech News

Published on November 16, 2010

Forget Black Friday - It's Time For Small Business Saturday

Published on November 12, 2010

Who Is Your Potential Customer?

Published on November 02, 2010

Creating Your Logo – Tips For Startups And Established Small Businesses

Published on August 30, 2010

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