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MARKET RESEARCH

MARKET RESEARCH Related News Articles

Look Before You Leap: Researching the Market Before You Start a Business

Somewhere between that “ah-ha” moment of a great business idea and cashing your first paycheck should be a lot of research to determine what the market is like for your idea. Many entrepreneurs are very good at coming up with services or products that sound like they fill a need, but fall short in how to enter the market. Often they will blindly jump into the business arena, only to find that they either failed to do any market research or grossly misunderstood the market.

Published on March 07, 2013

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