NASE News

How to Increase Your Company's Visibility

If you are looking to grow your company, the first thing you should do is figure out how to increase visibility. Company growth is essential if you want to be successful in today's business world, and you can not grow your company without first increasing its visibility. If people don't know that your company exists, then it is impossible for your company to grow. This simple concept often times gets overlooked by new company owners, and as a result, many new companies fail. According to the Small Business Association (SBA), 30% of new companies fail during the first two years opening, while 50% fail during the first five years of being open. In this article, I will discuss three ways in which you can increase your company's visibility so that you can effectively grow your company.

Develop a Mobile Strategy
If you want to increase your company's visibility, it could be argued that developing a mobile strategy is the most effective way to do so. A mobile strategy is essentially a way to incorporate mobile devices into your overall business plan. For example, developing a mobile app and optimizing your website for mobile use are two things that you can do in order to implement a successful mobile strategy. Mobile apps have a wide variety of features, and provide a more personalized customer experience than a traditional website. Both of these factors increase customer engagement, and as a result, will also increase your company's visibility.

The reason why developing a mobile strategy is so crucial in today's business world is due to recent consumer trends. According to Statista, 52.2% of all website traffic worldwide was generated through mobile phones in 2018. In addition, this number has increased every single year since 2009. What this means is that if you don't have an effective mobile strategy, you could be missing out on spreading the word about your company to over half of the world's population. Due to the fact that so many people now surf the web via their mobile devices, it is extremely important to make sure that your website is mobile friendly, and that you develop a mobile app.

Use Influencers
Influencers are people with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media. Since influencers have a lot of followers on a variety of social media platforms, working with them will increase your company's visibility. However, when choosing which influencers to work with, you want to make sure that you choose ones who share some relevance to your company. For example, if your company sells car insurance, it would make little sense for you to work with an influencer who is in the home remodeling business. Instead, try to find someone who is in the automotive business. When searching for an influencer to pair up with, you can use tools such as Buzzstream and NinjaOutreach to help narrow your search. These tools allow you to search for influencers by keyword, and send out personalized emails. Working with an influencer to promote your product on their social media platforms is another excellent way in which you can increase your company's visibility.

Offer Incentives to Customers
By offering incentives to customers, you are increasing the likelihood of them engaging with your company. The more people that engage with your company, the more visible your company becomes. For example, you can offer a discounted price for an item or service that your company sells, as long as they share that product or service on social media. By getting people to share that product on social media, you are instantly increasing your company's visibility. Another example would be to offer a discounted price on an item or service for a customer if they refer a friend to your company. Many popular companies such as Uber and Lyft use this strategy in order to increase their visibility. Incentivizing customers to tell others about your company is a very effective way to increase your company's visibility.

In summary, in order to be successful in today's business world, you need to be constantly increasing your company's visibility. Even if your company is already extremely popular and well known, you should always be looking for ways to improve. All you need to do is follow the three tips in this article, and you will increase your company's visibility in no time!

Meet The Author:


Nick Rojas

Nick Rojas

Nick Andrew Rojas is a business consultant turned journalist who loves working with small and medium-sized companies. He has contributed to many publications such as Entrepreneur, TechCrunch, and Yahoo. In his spare time, he hangs out at the beach with his dog Presto.
More...
Share This Page...