DALLAS, TX - As small business owners face continued cost pressures, regulatory complexity, and an increasingly unpredictable economic environment, Keith Hall, Certified Public Accountant (CPA) and President and CEO of the National Association for the Self-Employed (NASE)—is releasing a new book that offers a timely, IRS-compliant strategy to reduce tax liability while investing in the next generation of workers.
In Hire Your Kid: The Sole Proprietor’s Guide to Creating a New Job, Hall draws on more than four decades of tax and accounting experience to explain how family-owned and self-employed businesses can legally employ their children, convert ordinary personal expenses into legitimate business deductions, and often save more than $5,000 annually in federal taxes. The approach, while long permitted under the tax code, remains widely underutilized by America’s smallest businesses.
“Small business owners are operating in an environment where margins are tight and every dollar matters,” said Keith Hall, author of the newly released book for small business owners titled, Hire Your Kid, and president and CEO of the National Association for the Self-Employed (NASE), the nation's leading advocate and resource for the self-employed and micro-businesses. “The tax code contains provisions that can meaningfully benefit families and entrepreneurs—but only if they understand how to use them correctly. I wrote Hire Your Kid because I wanted to make those tools accessible and practical so every entrepreneur can utilize this tax savings exactly the same way I have done for all three of my children.”
Hall outlined the changes and updates for filing beneficial returns to the tax code for 2025 tax returns. You can view them here.
Hall was recently interviewed for MarketWatch on the growing use of AI in tax planning, and featured in an Associated Press piece outlining key tax changes and strategies for the year. Hall highlights how the American public and small business community stand to gain in filing beneficial 2025 tax returns this year – after major tax reform legislation was passed last year, including the making permanent the 2017 tax cuts and key provisions of the One Big Beautiful Bill.
Based on Hall’s own personal experience employing his own children while growing up, Hire Your Kid offers a practical guide that turns everyday family expenses into business tax deductions. The book walks readers through the process of creating a job for their child, filing the necessary tax paperwork, and taking full advantage of tax benefits. Hall’s unique strategy allows parents to pay their children a reasonable wage, making the wages tax-deductible, and then use the savings to fund their child’s future through options like Roth IRAs.
Written for sole proprietors, freelancers, and family-run enterprises, Hire Your Kid provides a clear framework for implementing the strategy responsibly. In the book, Hall outlines how to establish age-appropriate job roles, document work performed, manage payroll and compliance requirements, and leverage tax savings to support long-term goals such as education funding or retirement through vehicles like Roth IRAs.
Beyond the tax advantages, Hall positions the strategy as a broader workforce and financial-literacy opportunity. By bringing children into the family business, parents can teach responsibility, accountability, and real-world job skills—while strengthening household finances during a period of sustained economic uncertainty. Hall also shares insights from his own experience using the strategy, reinforcing the book’s practical focus. Hire Your Kid is intentionally designed as a straightforward guide rather than a technical tax manual, offering business owners actionable steps without unnecessary complexity.
To Speak with Keith Hall, a Certified Public Accountant and Small Business Expert, about Hire Your Kid, tax reform and/or this year’s tax season, please contact Kristofer Eisenla at [email protected]
Praise for Keith Hall’s recently released book, Hire Your Kid from the nation’s top small business leaders, executives and advocates:
"Hire Your Kid turns a complex tax concept into an approachable, real-world solution. Keith Hall’s expertise shines through every chapter, offering small business owners a proven method to save thousands while creating meaningful opportunities for their children. Practical advice, detailed checklists, and compliance tips make this guide indispensable." — Jason Tarver, Managing Director, Merrill Lynch Wealth Management, Tarver & Campbell Wealth Partners
“I love how this book simplifies something so powerful. As a mom and a business owner, I know how much we already invest in our children. This guide shows us how to turn that investment into a lesson in entrepreneurship and a legitimate tax-saving strategy. It’s not just about numbers, it’s about teaching the next generation that their work matters, too.” — Jen Earle, CEO, National Association of Women Business Owners
“Over 70% of all new jobs come from small business. This is the simplest way to create a new job and help your children learn valuable skills and a mindset that will help them succeed - at entrepreneurship, or whatever career path they take. If you have a child at home, you must get this book!” — Karen Kerrigan, President & CEO, Small Business & Entrepreneurship Council
"One of the biggest steps a small business owner takes is hiring their first employee, and Gusto sees many business owners hire family members first. Keith gives a detailed 'how-to' guide to hire your kid, save on taxes, and stay compliant with the IRS. Essential reading for the sole proprietor with children." — Steve Abbott, Head of Public Policy and Government Affairs, Gusto Payroll
“Keith has taken a topic that’s usually complicated and made it clear, practical, and genuinely useful for small business owners. Hire Your Kid is a smart, timely guide that every self-employed parent should read. It’s an easy lift with a real financial upside.” — Rhett Buttle, Executive Director & Founder, Small Business Roundtable
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About Keith Hall
Keith Hall, CPA, is President and CEO of the National Association for the Self-Employed (NASE), the nation’s leading advocate for self-employed individuals and micro-business owners. With more than 40 years of experience in tax and accounting, Hall has advised thousands of entrepreneurs on strategies to reduce tax exposure, comply with federal and state regulations, and build financially resilient businesses. A nationally recognized authority on small business policy and taxation, Hall is a frequent media commentator and trusted resource for business leaders navigating today’s complex economic landscape.
About NASE
The National Association for the Self-Employed (NASE) is the nation's leading advocate and resource for the self-employed and micro-businesses, offering a broad range of benefits to help entrepreneurs succeed and to drive the continued growth of this vital segment of the American economy.
The NASE NextBizThing helps identify and connect our nation’s smallest businesses. Need small business help? Check out NASE’s Ask the Experts for advice or the NASE Minute for small business support. To help new and existing business owners with the costs of business ownership, the NASE also offers a series of financial calculators for budgeting and financial analysis.
The NASE is a 501(c) (6) nonprofit organization and provides big-business advantages to hundreds of thousands of micro-businesses across the United States. For more information, visit the association's website at NASE.org