Frederick, MD Small Business Selected as National Association for the Self-Employed “Member Spotlight”

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Frederick, MD Small Business Selected as National Association for the Self-Employed “Member Spotlight”

CONTACT:  Kristofer Eisenla, LUNA+EISENLA media | 202-670-5747 (mobile)

White House Memories selected as the Featured Cover Story on NASE’s March “Self-Informed”  Magazine

– Frederick, Maryland area small business, White House Memories, a small business specializing in telling behind-the-scenes stories of entertaining in the White House, has been selected as this month’s National Association for the Self-Employed (NASE) “Member Spotlight.”  The National Association for the Self-Employed is the nation’s leading advocate and resource for the self-employed and micro-business community. 

Alan DeValerio, the founder of White House Memories and former White House Butler, is the featured cover story on March’s NASE Self-Informed Magazine.  DeValerio has been a local member of NASE since 2005. 

Click here for a question-and-answer series featuring Alan DeValerio, founder of White House Memories, in this month’s magazine

Alan DeValerio, founder of White House Memories, started his business in 2012 after working as a butler at the White House in Washington, D.C. from 1980 to 1989.  After entering retirement, DeValerio started his business to tell his behind-the-scenes stories about entertaining at the White House and how the process has evolved since FDR to the present.  Not only does DeValerio relate his firsthand experiences with history, but also relays stories he’s heard from those who have been taking care of our country’s First Families ever since FDR’s Administration.

“We congratulate Alan DeValerio and White House Memories on being selected as this month’s featured cover story in our national Self-Informed Magazine,” said John Hearrell, Vice President of Membership and Affiliate Programs.  “As the nation’s leading advocate for the self-employed and business with less than 10 employees, it is important for us to highlight members who are on the ground doing the hard work of realizing their dream of being an entrepreneur.” 

As part of the magazine’s cover story, DeValerio was asked, “What inspired him to start his own business?”

“When President Obama was elected in 2008, there was an article in the Washington Post about former Head Butler and Maitre d’ Eugene Allen and his 34 years of service at the White House. Gene was my boss and his story really caught on. You might recall the movie The Butler; it was made about Gene’s life. As I began to enter my retirement years, I was thinking of how I wanted to continue to work and I thought that people might be interested in my story as well,” said Alan DeValerio, founder of White House Memories and White House butler from 1980 to 1989. 

DeValerio was asked additionally, “What is the best thing about being self-employed?”

“The independence and the ability to call all your own shots. As a semi-retired individual, the flexibility in my schedule is almost priceless,” DeValerio continued. 

However, he warned future entrepreneurs to, “Make sure that there is a market for what you intend to do before investing too heavily in your time and money. Understand what the start-up costs will be first before moving forward. Take advantage of any tax breaks meant to help the self-employed.”

NASE members enjoy a comprehensive list of benefits designed to help small business owners and sole proprietors start and grow their business.  A complete listing of benefits available to NASE members is available, here.  NASE members are offered a host of resources designed to help support entrepreneurs and small employers including access to professional “Ask the Experts” services in tax, health care and marketing, a navigational assistant health care portal, scholarships and grants, discounts on shipping rates and affordable email marketing systems and webhosting services. NASE’s newest member benefits continue the tradition of providing real-world, bottom-line assistance to small business owners.  

To become a member of NASE, apply online here.


The National Association for the Self-Employed (NASE) is the nation's leading resource for the self-employed and micro-businesses, bringing a broad range of benefits to help entrepreneurs succeed and to drive the continued growth of this vital segment of the American economy. The NASE Small Business Locator helps identify and connect our nation’s smallest businesses. In addition, NASE’s new health care portal helps small business owners navigate the nation’s health care marketplace. The NASE is a 501(c) (6) nonprofit organization and provides big-business advantages to hundreds of thousands of micro-businesses across the United States. For more information, visit the association's website at

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