Boston Small Business Selected as National Association for the Self-Employed “Member Spotlight”


Boston Small Business Selected as National Association for the Self-Employed “Member Spotlight”

CONTACT:  Kristofer Eisenla, LUNA+EISENLA media | 202-670-5747 (mobile)

The SoLa Look based in Boston, Mass. selected as the Featured Cover Story on NASE’s May “Self-Informed” Magazine

DALLAS, TX – Boston small business, The SoLa Look, a makeup line launched in 2013 based in Massachusetts but with an online reach around the country, has been selected as this month’s National Association for the Self-Employed (NASE) “Member Spotlight.”  The National Association for the Self-Employed is the nation’s leading advocate and resource for the self-employed and micro-business community. 

David Temkin, The SoLa Look’s Founder and CEO, is the featured cover story on May’s NASE Self-Informed Magazine.  Temkin has been a local member of NASE since 2012. 

Click here for a question-and-answer series featuring David Temkin, Founder and CEO of The SoLa Look, in this month’s Self-Informed Magazine

David Temkin is the Founder & CEO of The SoLa Look, a makeup line launched in December 2013 that targets the growing Latina and Spanish- speaking population. David was born and raised in Boston, MA and graduated from Umass-Amherst with a BA in Business Administration. He went on to earn his MA from Emerson College in Media Arts.

Temkin launched The SoLa Look in 2013 after seeing a void in the makeup industry of a brand that specifically targeted, appealed and marketed to Latinas.  Although based in Boston, The SoLa Look is available online and provides a brand of makeup to a segment of the population throughout the entire country.

“We congratulate David Temkin and The SoLa Look on being selected as this month’s featured cover story in our national Self-Informed Magazine,” said John Hearrell, Vice President of Membership and Affiliate Programs.  “As the nation’s leading advocate for the self-employed and businesses with less than 10 employees, it is important for us to highlight members who are on the ground doing the hard work of realizing their dream of being an entrepreneur.” 

As part of the magazine’s cover story, Temkin was asked a range of questions including, “How do you market your business (The SoLa Look)?”

“We have a presence on social media networks including Instagram, Facebook and Twitter. We promote all of our current products, sales and news on these channels. They’re all great platforms where we can speak to our customers and potential customers. When we release a new product we also send out an email to everyone who signs up for our newsletter,” said David Temkin, Founder and CEO of The SoLa Look.  “Most importantly, we use influencers on YouTube and Instagram to promote our products. They have dedicated fan bases that we’re able to tap into for free.”

NASE members enjoy a comprehensive list of benefits designed to help small business owners and sole proprietors start and grow their business.  A complete listing of benefits available to NASE members is available, here.  NASE members are offered a host of resources designed to help support entrepreneurs and small employers including access to professional “Ask the Experts” services in tax, health care and marketing, a navigational assistant health care portal, scholarships and grants, discounts on shipping rates and affordable email marketing systems and webhosting services. NASE’s newest member benefits continue the tradition of providing real-world, bottom-line assistance to small business owners.  

To become a member of NASE, apply online here.


The National Association for the Self-Employed (NASE) is the nation's leading resource for the self-employed and micro-businesses, bringing a broad range of benefits to help entrepreneurs succeed and to drive the continued growth of this vital segment of the American economy. The NASE Small Business Locator helps identify and connect our nation’s smallest businesses. In addition, NASE’s new health care portal helps small business owners navigate the nation’s health care marketplace. The NASE is a 501(c) (6) nonprofit organization and provides big-business advantages to hundreds of thousands of micro-businesses across the United States. For more information, visit the association's website at

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