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Enhance Your Business Checkout Experience for 2022
E-Commerce is growing by a staggering 23% per year, making it a perfect staging ground for new products, companies, methods and processes. With the increasing number of eCommerce focused businesses, customers expect more of their eCommerce enterprises, and that includes the ease of the check-out process. Let’s explore why the checkout process is so important, and how you can simplify yours for the optimal customer checkout experience in 2022.
1. Importance of checkout process
The checkout process is the final step a customer takes when deciding to purchase your product. Seems simple, but a lot can go wrong as you add a product to your cart, confirm shipping options and then provide payment. Customers are not understanding when they’ve committed time to seeking out and choosing your product, only to be waylaid by glitches when trying to provide payment.
2. What do customers look for in the check-out process today?
Customers look for security, speed and ease of use in their checkout processes. It’s important that customer financial information is kept safe and confidential at all times, and that the checkout process is quick and intuitive.
3. Tips to Make it Happen
How do you know if you need to optimize your checkout process? If you see customers abandoning shopping carts or dropping merchandise at the end of the process, or if you see a decline in revenue or upswing in customer complaints, you will want to make changes. Finally, if average basket size decreases and customers start buying less, it could also be an issue with your payment process. Let’s explore some tips to enhance your business checkout experience for customers in 2022.
- Offer Multiple Payment Methods
First, consider what payment methods are being used, and make them available. Credit and debit cards are easy choices, but don’t forget about mobile payments! Carefully research the latest digital payment trends, and ensure your checkout process is optimized for as many payment options as possible.
- Optimize for Mobile
Mobile payment application growth is often described as “unstoppable,” and Apple Pay, Amazon Pay and PayPal are just a few of the mobile payment platforms available in 2022. We can expect to see a 26.93% growth in the mobile payment market before 2025, making today the perfect day to set yourself up for future payment-accepting success.
- Offer autofill addresses and information
Most modern computers make use of technology designed to simplify digital processes, like filling in commonly used information like addresses, phone numbers or even credit card information. Customers are always pleased when their eCommerce checkout process includes an autofill function, making the entire process easier, faster and less prone to careless error.
- Offer different shipping options
There are so many shipping options these days, it’s hard to know who to trust. It’s important to go with a trusted name in shipping like USPS, who offers both reliable shipping, a reputable name and also helpful and handy tools like the USPS Shipping Calculator, which customers can use to determine the cost of their shipping expenses and the speed of arrival.
- Make the process visual
Customers want their final step in their purchase process to be transparent, and that means visibility. Ensure that customers can see clear information on their financial info, shipping process and any other important information they might need. Simplify your checkout pages to include easy to read buttons and sections, and remove long and verbose descriptions and instructions that customers typically won’t read anyway. If your checkout process is so complex you need a list of instructions, you should throw it out and start over today!
- Include call to actions buttons
A call to action button invites the customer to take ownership of the purchase process, by taking action to complete a purchase. Call to action buttons, for example, a “buy now” or “go to checkout” button, should be available on every product page. You should also make it easy to make any changes (like address or payment info) at every stage of the process. Make sure all major processes are easy to perform, simple and reliable.
E-Commerce will continue to grow, and customers will only continue to expect more of their digital shopping and checkout experience. Take some time today to consider how you can make your checkout process easier, more intuitive and faster, and bask in the sunshine of your customer satisfaction and increased profits!
Meet The Author:
Nick Andrew Rojas is a business consultant turned journalist who loves working with small and medium-sized companies. He has contributed to many publications such as Entrepreneur, TechCrunch, and Yahoo. In his spare time, he hangs out at the beach with his dog Presto.
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