Data has become an invaluable resource across various industries, with the marketing industry placing a particularly high premium on sales, lead generation, and customer data. Many organizations have realized that data is a powerful tool, but not everyone has grasped how to effectively use data or understands the steps required to turn raw data into useful or digestible data. Digital progress or transformation requires careful planning, and a <a href="https://www.osisoft.com/blogs/retire-garbage-in-garbage-out-for-big-data/">data strategy</a> should be included in the planning process. Data is too complex and too impactful to be an afterthought or a secondary priority; unless a business devotes the appropriate time to data, that data is being wasted at worst and underutilized at best. If a business, large or small, wants to use data effectively, they must have a data specific strategy in place.
May 04, 2020
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