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Small business owners and employees need to wear many hats on a daily basis, making small business incredibly rewarding and yet, incredibly demanding and complex. To truly succeed in small business, you must focus on marketing in a very real way. Marketing isn't something that we all have experience with, and what works for you personally may not necessarily resonate with your customers. It’s important to always focus on learning and developing your marketing skills and strategy, to get the most out of your small business. Let’s explore a few ways you can take your small business marketing strategy to the next level, with very little effort.

In today's day and age, small businesses need to leverage any tool that they can to build their brand and customer base. Email marketing was, is, and will be one of the most powerful tactics that professionals use to acquire leads and make sales online. Considering that there are emailing tools that are essentially free for businesses just starting out, there is simply no good reason not to use email marketing as part of your selling strategy.

It can be difficult to know where to start when launching your new business. The origin of a business idea always stems from the want to sell a service or product to the public that doesn’t already exist, but where do you go from there?

Now don't get us wrong, high expectations are a great means by which to accomplish large goals and maintain principles that fuel business success. However, it is important to be realistic about what you can expect from certain tools and resources you have available to you. For example, how much progress could you possibly achieve if you expected your local auto mechanic to also repair a large dent on your passenger door or update a faded coat of paint?

Starting a business gives you the opportunity to earn a living by doing something you love. Whether you’re launching a side hustle or giving up your day job to expand your startup, maximizing sales is an important way of increasing your success. When you’re competing against larger businesses or more established brands, however, increasing sales and revenue can be tricky. To optimize your performance and boost profitability, take a look at these eight ways to increase small business sales:

Every industry has felt and is continuing to feel the effects of the ongoing COVID-19 pandemic. We are facing unprecedented times and must weather the accompanying challenges, even if it is easier said than done/ WHile we never asked for this massive shakeup, we must deal with it and adapt. Thankfully, much of the world has gone digital as in-person activities are primarily shut down. By revamping and boosting your digital marketing strategy, you can make the most out of these trying times and potentially come out stronger on the other side. Whether you are self-employed or working for a company, you can use these tips and tricks to use digital marketing to better your business in light of the current pandemic.

Click fraud is a term that you may or may not have heard before. It relates to the use of automated systems that emulate real users clicking on PPC (pay per click) ads, such as Google or Amazon ads. While many people think that this type of thing is really only a concern for big businesses with huge advertising campaigns, and that nobody would target a small business in this way, click fraud is actually a big concern for anyone who uses PPC advertising. Here, we look at why this is, and what you can do to make sure you don't become a victim.

There is no denying that the world has changed drastically in response to the COVID-19 pandemic. Many businesses have closed their physical locations and are now operating remotely. Hundreds of thousands of workers are working from home and brands are being forced to reevaluate their marketing tactics as the global economy adapts. Some businesses are using this uncertain time to dial back their marketing to save money and not waste, but this is not the time to go dark. Despite most of the world entering quarantine, now is the time to alter your business’ marketing strategies to ensure your brand remains in your customer’s minds. Advertising during isolation is different from advertising under normal conditions, but that is not a reason to stop marketing altogether. By following the tips and tricks below, your business can continue to market effectively despite the current world state.

As a business owner, you must always be looking at any options that are available to you when it comes to software. Choosing the first option that you come across is rarely a good idea as there are often cheaper or more effective versions out there. Sure, you could get lucky and find the perfect solution right away, but this isn’t always the case.

A successful brand is an invaluable asset for any business. If you nurture a brand the right way, it can ultimately end up taking on a life of its own - some brands come to define the businesses that create them. If you have no experience with branding, then it can be a difficult undertaking. Here are 5 branding tips to get any beginner started.

There is no denying that the world has changed drastically in response to the COVID-19 pandemic. Many businesses have closed their physical locations and are now operating remotely. Hundreds of thousands of workers are working from home and brands are being forced to reevaluate their marketing tactics as the global economy adapts. Some businesses are using this uncertain time to dial back their marketing to save money and not waste, but this is not the time to go dark. Despite most of the world entering quarantine, now is the time to alter your business’ marketing strategies to ensure your brand remains in your customer’s minds. Advertising during isolation is different from advertising under normal conditions, but that is not a reason to stop marketing altogether. By following the tips and tricks below, your business can continue to market effectively despite the current world state.

When you own and operate a small business, you probably feel like the majority of your time goes toward new customer acquisition. That’s likely not just a feeling and is the reality. Finding new customers is one of the most difficult parts of owning a business, but also one of the most essential.

Content marketing is a big deal. It is one of the premier marketing methods of the digital age. Technology is adding new elements and capabilities, meaning content marketing can be pushed even further than before. The culture that comes along with the constantly advancing technology also plays a factor. Customers expect a lot from the brands in their lives, so companies need to be at their best. There are certain things that are simply expected from brands now, and these expected qualities go hand in hand with content marketing.

When being self-employed, sometimes it’s hard to get the word out. But, here are some effective tips to help market yourself as a self-employed SEO professional.

If you are looking to grow your company, the first thing you should do is figure out how to increase visibility. Company growth is essential if you want to be successful in today's business world, and you can not grow your company without first increasing its visibility. If people don't know that your company exists, then it is impossible for your company to grow. This simple concept often times gets overlooked by new company owners, and as a result, many new companies fail. According to the Small Business Association (SBA), 30% of new companies fail during the first two years opening, while 50% fail during the first five years of being open. In this article, I will discuss three ways in which you can increase your company's visibility so that you can effectively grow your company.

Increasing customer engagement is a goal for every business. Most business owners understand that the more engaged their customers are, the more profitable their business is. Gallup research shows that a fully-engaged customer represents 23% more revenue than average. Another study conducted showed that 80% of consumers are more likely to make a purchase when brands offer personalized experiences. Based on this information, it is pretty clear that customer engagement plays a huge role in a business's success. Although many business owners understand the importance of customer engagement, most of them do not know how to effectively increase it. In this article, I will be discussing four things you can do as a business owner to increase customer engagement.

Social media marketing requires to be frequently adapted to the developing trends. Marketers must stay alert about the e-commerce development and the rapid pace that social media platforms are evolving if they actually want to maintain successful tactics. 2018 had been a bustling year for all social media platforms. There were heaps of negative and positive stories that had to do with their utilization and it’s high time now to analyze our social marketing approaches

As you may have noticed, it’s extremely easy to shoot a video and post it to the Web these days. Most people in urban environments have a screen of some kind in front of our face every workday, and even on the weekend. Faces facing screens are so prevalent that studies keep coming out about the need to walk away from electronic media dependence. You can find articles on WebMD and other health-related sites about smartphone addiction.

Marketing is complex and often confusing. People who specialize in it take years to really understand how it all works and learn how to create effective marketing strategies. Furthermore, as a marketing expert myself, I always have to keep up with current trends in order to stay relevant and help small business owners reach their marketing goals.