These days micro-business owners are looking for opportunities—opportunities to reduce costs, attract new customers, build business relationships, influence business-friendly regulations, and more.
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Jul 29, 2009
Word-of-mouth referrals have always been a powerful way for micro-business owners to get new customers without incurring costly marketing and advertising expenses. But, people are no longer solely sharing their opinions over their backyard fences with neighbors or at office water coolers with colleagues. These days, they’re posting their opinions online for total strangers to read. And those opinions are having a real impact on consumers and businesses alike.
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Jul 29, 2009
Few people in the business world look down on home-based companies these days. But if a potential client balks because of your firm’s lack of size or real estate, use your smallness (and your homeyness) to your advantage.
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Jul 29, 2009
The health of your micro-business depends to a great extent on business-friendly decision-making from your town and county governments.
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Jul 29, 2009
If you have employees, the NASE has money-saving benefits for your micro-business. Log in to MyNASE at www.NASE.org and enter the Quick Link to learn more.
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Jul 29, 2009
You might mistake the credit card horror stories for urban legends if they weren’t being reported by every major news source. Countless Americans are struggling with the changing terms of their credit card agreements. Lenders are instituting new fees even as they lower credit limits. Interest rates are spiking, and grace periods are shrinking with little warning to card holders.
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Jul 29, 2009
In 2008, the NASE awarded Business Development Grants to 18 NASE Members, for a total of $85,772. Those dollars helped members stock stores with inventory, purchase new equipment, kick off marketing campaigns and more.
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Jul 29, 2009
Long-range planning is a wise idea even in difficult financial times. While micro-business owners have their hands full juggling inventories, meeting customer demands and studying balance sheets, they should also be planning for retirement.
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Jul 29, 2009
By now everybody knows the risks of smoking—from cancer and heart disease to prematurely aged skin. Tobacco use is the biggest cause of death worldwide and the leading preventable cause of death in the U.S. But have you thought about the dangers tobacco poses to your micro-business?
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Jul 29, 2009
Wheelwork Arts LLC produces theatrical circus productions. We have a touring show, “Cirque Mechanics Birdhouse Factory,” which spent the last three years touring the U.S. theater circuit and recently completed a five-week run at the off-Broadway New Victory Theater.
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Jul 29, 2009