There is no denying that the world has changed drastically in response to the COVID-19 pandemic. Many businesses have closed their physical locations and are now operating remotely. Hundreds of thousands of workers are working from home and brands are being forced to reevaluate their marketing tactics as the global economy adapts. Some businesses are using this uncertain time to dial back their marketing to save money and not waste, but this is not the time to go dark. Despite most of the world entering quarantine, now is the time to alter your business’ marketing strategies to ensure your brand remains in your customer’s minds. Advertising during isolation is different from advertising under normal conditions, but that is not a reason to stop marketing altogether. By following the tips and tricks below, your business can continue to market effectively despite the current world state.
Six small businesses have been awarded a total of $24,000 in Growth Grants from the National Association for the Self-Employed (NASE), the nation’s leading advocate and resource for the self-employed and micro-business community. These small businesses were announced as third and fourth quarter 2019 Growth Grant recipients. Last year, NASE awarded $48,000 in grants to small businesses across the country and expects to do so again in 2020.
Posted on
May 04, 2020
Data has become an invaluable resource across various industries, with the marketing industry placing a particularly high premium on sales, lead generation, and customer data. Many organizations have realized that data is a powerful tool, but not everyone has grasped how to effectively use data or understands the steps required to turn raw data into useful or digestible data. Digital progress or transformation requires careful planning, and a
data strategy should be included in the planning process. Data is too complex and too impactful to be an afterthought or a secondary priority; unless a business devotes the appropriate time to data, that data is being wasted at worst and underutilized at best. If a business, large or small, wants to use data effectively, they must have a data specific strategy in place.
According to research from the US Small Business Administration, our country has 28.8 million small businesses that employ 56.8 million employees. Altogether, small business owners account for 99.7% of all employers nationwide.
Amid the COVID-19 outbreak, small business owners and self-employed individuals across the country are wondering how the pandemic will affect their healthcare.
Fortunately, assistance and access to an abundance of resources are on the way. In this post, you’ll find out everything you need to know about employee and self-employed healthcare changes during these uncertain times.
Posted on
Apr 29, 2020
Healthcare will undergo exciting new changes in 2020 as lawmakers and industry professionals collaborate to tackle some of the nation’s most pressing issues. This year, universal healthcare, prescription drug shortages, electronic health data, maternal care, and value-based payment models are in the spotlight.
Posted on
Apr 29, 2020
The National Association for the Self-Employed (NASE), the nation’s leading advocate and resource for the self-employed and micro-business community, today announced a partnership with MetLife to offer current and future NASE members a new association member benefit of accident insurance.
Posted on
Apr 28, 2020
As the coronavirus continues to impact the small business community, the National Association for the Self-Employed (NASE), the nation’s leading advocate and resource for the self-employed and micro-business community, today announced that Dell (NYSE: DELL), an American multinational technology company headquartered in Round Rock, Texas, will sponsor the association’s Growth Grant program in April. The Dell Business Development grant will help support small businesses across the country. The association has also developed the NASE COVID-19 resource page for its members and other small businesses seeking additional help for the small business community.
Posted on
Apr 27, 2020
On Wednesday, April 8, the Small Business Roundtable sent the following letter Majority Leader McConnell and Speaker Pelosi outlining key policy priorities that need to be addressed in future legislation Congress is considering in support of the self-employed and small business community.
Posted on
Apr 09, 2020
The Small Business Roundtable sent a letter to US Treasury Secretary Mnuchin and Small Business Administrator Jovita Carranza seeking crucial clarification on the Paycheck Protection Program.
The Small Business Roundtable (SBR) is a coalition of leading small business and entrepreneurship organizations, dedicated to advancing policy, securing access, and promoting inclusion to benefit the businesses at the heart of the American economy.
Posted on
Apr 09, 2020
The Small Business Roundtable sent a letter to US Treasury Secretary Mnuchin and Small Business Administrator Jovita Carranza seeking crucial clarification on the Paycheck Protection Program.
The Small Business Roundtable (SBR) is a coalition of leading small business and entrepreneurship organizations, dedicated to advancing policy, securing access, and promoting inclusion to benefit the businesses at the heart of the American economy.
Posted on
Apr 01, 2020