Small business owners and employees need to wear many hats on a daily basis, making small business incredibly rewarding and yet, incredibly demanding and complex. To truly succeed in small business, you must focus on marketing in a very real way. Marketing isn't something that we all have experience with, and what works for you personally may not necessarily resonate with your customers. It’s important to always focus on learning and developing your marketing skills and strategy, to get the most out of your small business. Let’s explore a few ways you can take your small business marketing strategy to the next level, with very little effort.
As a small company owner, you bring a tremendous amount of value to the table. Getting a business up and running is a significant undertaking. Undoubtedly, you need a great deal of focus and commitment to grow and become successful.
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Jan 28, 2022
Antisha D. Walley is an NASE member from Kyle, Texas and is the President of Make the Change, LLC. Make the Change is a woman owned, service-disabled veteran owned, and minority owned human resources consultancy. Their services include professional development training and consulting on full cycle recruiting, compensation strategy, and employee relations.
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Jan 28, 2022
The year is 2022, the month is January. And things are wild.
Suffice it to say, the start of 2022 has the makings of a great political thriller: high stakes legislation (voting rights, Build Back Better, US Competitiveness targeting China), political intrigue (Senators Manchin and Sinema), and a boogie man (Covid-19 Omicron variant), set against a mid-term election that will most likely flip the US House of Representatives and turbo charge the political environment leading up to 2024 Presidential campaign.
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Jan 28, 2022
With new U.S. Census data from the Biden Administration “Americans are applying to start new businesses at a record rate, up about 30 percent compared to before the pandemic,” Keith Hall, president and CEO of the National Association for the Self-Employed (NASE), the nation’s leading advocate and resource for the self-employed and micro-business community, today responded it illustrates “the true entrepreneurial spirt of America.”
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Jan 25, 2022
As the American small business community continues to recover from the Coronavirus pandemic entering its third year, Keith Hall, president and CEO of the National Association for the Self-Employed (NASE), the nation’s leading advocate and resource for the self-employed and micro-business community, today applauded the American small business community's perseverance and determination throughout the pandemic, while the community experiences a surge in solo entrepreneurship.
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Jan 21, 2022
Tax season is just around the corner, which means you’re probably dreading tax prep right now. While there’s not much you can do for 2021 taxes, you can start practicing better habits throughout 2022 so you’re better prepared next year. Here are some of the best small business accounting practices to help make tax season simple.
NASE, a founding member of the Small Business Roundtable, worked with its SBR partners to submit the below letter to Congressional leaders on the upcoming legislative discussions around regulating "Big Tech"- the letter attempted to highlight the areas in which there is agreement on related to the power of technology and digital tools, specifically the letter addressed:
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Jan 19, 2022
In today's day and age, small businesses need to leverage any tool that they can to build their brand and customer base. Email marketing was, is, and will be one of the most powerful tactics that professionals use to acquire leads and make sales online. Considering that there are emailing tools that are essentially free for businesses just starting out, there is simply no good reason not to use email marketing as part of your selling strategy.
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Jan 19, 2022
Web analytics tools aren't just the preserve of big business. Even the smallest entrepreneurial enterprise can benefit from analytics technology. Google Analytics is one of the most used tools on the web, offering a full suite of features that can be readily adapted to bolster your SEO strategy.