Marketing is an important part of growing a business. No matter how great your product or service, if no one knows you exist, especially your target audience, you may find it difficult to pay the bills. A good marketing strategy can put you on the right track to gain new and repeat customers. Unfortunately, many small business owners put marketing on the back burner, and by doing so, may be sending their potential customers to their competitors.
Posted on
Jul 27, 2018
Still unsure about last month’s article on SEO & SEM? Read on to find out more.
SEO & SEM what’s the difference? SEO, what are organic search results and why are they so important?
When trying to explain to a member the importance of getting your business’ website listed in search engines the terms SEO and SEM always come up. Quite often I’m asked what the difference is between the two.
Posted on
Jul 27, 2018
1. Get out of the office!
Connect with networking groups, share ideas and ask for referrals.
2. Is your Website up to date?
Can people order products or services direct through your site? If not consider investing in ecommerce.
Posted on
Jul 27, 2018
On June 22, the Supreme Court ruled on South Dakota v. Wayfair overturning a previous ruling which made much of the internet a tax-free zone.
Posted on
Jul 27, 2018
On July 25, House Ways and Means Chairman Kevin Brady, hosted a "tax reform 2.0 listening session" hearing from stakeholders and constituents as to areas in which continued improvements can be made in the tax code.
Posted on
Jul 25, 2018
Search engine optimization and search engine marketing are two ways by which businesses can draw visitors to their websites and achieve their goals. Search engine optimization (SEO) is the process by which a business gets their website to rank higher in unpaid (free) search results for specific keywords. Search engine marketing (SEM) is the process by which a business gets their website to appear as paid results when someone searches for specific keywords. Both SEO and SEM are displayed on the search results page and the person searching must choose which to click on, if any. Small businesses and entrepreneurs can benefit from both SEO and SEM.
Posted on
Jun 26, 2018
As an NASE member, you are the driving force for what we do. Promoting self-employment and providing as many self-employed people as possible with our wide variety of benefits is something we do every day. But is it something you do? A great way for you to show your support for the NASE is to Like, Join and Follow us on our social media channels to help spread awareness. If you haven’t taken the time already, we invite you to do so now with the links to our social media below:
Posted on
Jun 26, 2018
In advance of the 2020 Census, the National Association for the Self-Employed has joined the newly formed Census Business Coalition (CBC) and NASE Vice President of Government Relations and Public Affairs, Katie Vlietstra, will serve as senior advisor to the coalition.
Posted on
Jun 26, 2018
After last week’s Supreme Court decision in South Dakota v. Wayfair overturning a previous ruling which made much of the internet a tax-free zone, Keith Hall, president and CEO of the National Association for the Self-Employed (NASE), the nation’s leading advocate and resource for the self-employed and micro-businesses, is calling on Congress to act immediately to protect the livelihood of millions of self-employed and micro-business owners across the country:
Posted on
Jun 26, 2018
With the new tax reform law turning 6-months old this week, Keith Hall, president and CEO of the National Association for the Self-Employed (NASE), the nation’s leading advocate and resource for the self-employed and micro-businesses, is available to discuss the new law and what it takes for Americans, including small businesses, to understand and make it work for them. Keith Hall is also a tax accountant himself.
Posted on
Jun 20, 2018