Word-of-mouth referrals have always been a powerful way for micro-business owners to get new customers without incurring costly marketing and advertising expenses. But, people are no longer solely sharing their opinions over their backyard fences with neighbors or at office water coolers with colleagues. These days, they’re posting their opinions online for total strangers to read. And those opinions are having a real impact on consumers and businesses alike.
Jul 29, 2009
Read Full Story