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Protecting Your eCommerce Site from Cyber Attack

If you're an eCommerce business owner, you probably already know how important it is to maintain your website's security. A secure site helps you sustain your operations, but it’s also critical to retaining your customers' trust. When your customers entrust you to keep their sensitive information protected, you must be able to deliver on that promise.

Aug 25, 2020

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Should Self-Employed Small Business Owners Worry About Click Fraud?

Click fraud is a term that you may or may not have heard before. It relates to the use of automated systems that emulate real users clicking on PPC (pay per click) ads, such as Google or Amazon ads. While many people think that this type of thing is really only a concern for big businesses with huge advertising campaigns, and that nobody would target a small business in this way, click fraud is actually a big concern for anyone who uses PPC advertising. Here, we look at why this is, and what you can do to make sure you don't become a victim.

Aug 25, 2020

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Digital Marketing Tips During Isolation: Don't Quarantine Your Brand

There is no denying that the world has changed drastically in response to the COVID-19 pandemic. Many businesses have closed their physical locations and are now operating remotely. Hundreds of thousands of workers are working from home and brands are being forced to reevaluate their marketing tactics as the global economy adapts. Some businesses are using this uncertain time to dial back their marketing to save money and not waste, but this is not the time to go dark. Despite most of the world entering quarantine, now is the time to alter your business’ marketing strategies to ensure your brand remains in your customer’s minds. Advertising during isolation is different from advertising under normal conditions, but that is not a reason to stop marketing altogether. By following the tips and tricks below, your business can continue to market effectively despite the current world state.

Jul 30, 2020

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The Ultimate Guide To Selecting The Right Email Marketing Service For Your Business

As a business owner, you must always be looking at any options that are available to you when it comes to software. Choosing the first option that you come across is rarely a good idea as there are often cheaper or more effective versions out there. Sure, you could get lucky and find the perfect solution right away, but this isn’t always the case.

Jul 30, 2020

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7 Ways To Get New Customers

Whether you’re launching a new venture or already have an established customer base, the key to growing your small business is winning new customers. The National Association for the Self-Employed (NASE) offers seven proven techniques for reaching new customers. These methods are used by businesses large and small, but most cost little beyond a commitment to their implementation and sustained practice.

Jul 24, 2020

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Dell Offerings for NASE Members

EXCLUSIVE PARTNER PROMOTIONS NASE Members receive up to an additional 10% off all Dell branded products on Dell.com. DEDICATED PARTNERSHIP With one-on-one dedicated support, you can conveniently call, talk or chat with your Dell Technologies Advisor directly.

Jul 24, 2020

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Continued Relief for America’s Self-Employed

In a letter to congressional leaders, the National Association for the Self-Employed (NASE) submitted several policy objectives that should be included in the next phase of relief legislation that the Congress looks to consider in the month of July.

Jul 24, 2020

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NASE Joins NAWBO in a Letter to Congressional Leaders

On Thursday, June 24, NASE joined the National Association of Women Business Owners (NAWBO) in calling for two important policy initiatives to be prioritized in the next round of COVID relief legislation.

Jul 24, 2020

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NASE Partners with Dell Small Business to Support America’s Small Business Community

With the mission of supporting the small business community, the National Association for the Self-Employed (NASE), the nation’s leading advocate and resource for the self-employed and micro-business community, today announced that Dell (NYSE: DELL), an American multinational technology company headquartered in Round Rock, Texas, will sponsor the association’s Growth Grant program in July. The Dell Business Development grant will help support small businesses across the country. Dell previously supported the small business community by sponsoring the April Growth Grant from NASE.

Jul 17, 2020

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NASE Joins Small Business Roundtable in Highlighting Priorities for Congress

In a letter to Congressional leaders, the NASE, a founding member of the Small Business Roundtable, identified key priorities for the next round of legislation focused on supporting America's small businesses during the COVID-19 crisis.

Jul 17, 2020

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Courtesy of NASE.org
https://www.nase.org/news/page/28