NASE News

One of the first things you probably did when establishing your small or micro business was to build a website. An online home is mandatory for any successful business. Whether you built it yourself or hired a web designer to build it for you, don’t let your website become a glorified business card with static information that never changes. With a little planning and effort, your website can become an important part of your sales process.

As an NASE member, you are the driving force for what we do. Promoting self-employment and providing as many self-employed people as possible with our wide variety of benefits is something we do every day. But is it something you do? A great way for you to show your support for the NASE is to Like, Join and Follow us on our social media channels to help spread awareness.

In a letter to President Trump, NASE along with hundreds of small business organizations, called on the Administration to issue an Executive Order authorizing the next White House Conference on Small Business (WHCSB) which has not been held since 1995.

NASE has joined a growing coalition of small business organizations calling the Administration to host a White House Conference on Small Business.

The House passed a series of bills this week to expand HSA flexibility while also delaying the ACA's health insurance tax (HIT) until 2021 and repealing the medical device tax. Among the bills passed this week:

Marketing is an important part of growing a business. No matter how great your product or service, if no one knows you exist, especially your target audience, you may find it difficult to pay the bills. A good marketing strategy can put you on the right track to gain new and repeat customers. Unfortunately, many small business owners put marketing on the back burner, and by doing so, may be sending their potential customers to their competitors.

Still unsure about last month’s article on SEO & SEM? Read on to find out more. SEO & SEM what’s the difference? SEO, what are organic search results and why are they so important? When trying to explain to a member the importance of getting your business’ website listed in search engines the terms SEO and SEM always come up. Quite often I’m asked what the difference is between the two.

1. Get out of the office! Connect with networking groups, share ideas and ask for referrals. 2. Is your Website up to date? Can people order products or services direct through your site? If not consider investing in ecommerce.