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Get SMART: A Comprehensive Guide to Setting Realistic Goals for Small Businesses

For small business owners and entrepreneurs, setting goals for the coming year is a challenging but essential step toward success. A structured plan, with clearly defined goals, provides direction and focus, giving you a timeframe to accomplish objectives and measure progress. The hardest part? Making your goals realistic. It’s easy to feel overwhelmed, especially when you’re dealing with the day-to-day demands of running a business. But with the right strategies and tools, the process can be both efficient and rewarding. So, let’s take a look at how to identify realistic goals and use proven strategies to provide the groundwork for sustained success.

Apr 30, 2025

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Member Spotlight: Caprice Rezendes

Caprice Rezendes is a NASE member from Corpus Christi, Texas and is the Owner of Black Cat Books. Caprice purchased an existing bookstore from the original founder before he had to close the store down. As an avid reader, she always wanted to own a bookstore or thrift store and saw this as a chance to be able to try and realize that dream.

Apr 30, 2025

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Tariffs: What You Might Need to Know

Tariffs have once again taken center stage in the policy landscape—and they’re bringing significant uncertainty for business owners. Since the start of his second term, President Trump has announced a sweeping set of new tariffs on U.S. trading partners, including a baseline 10% tariff on most imports and steeper tariffs on countries with trade surpluses, most notably China.

Apr 30, 2025

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NASE Provides Comments to Joint Small Business Committee Hearing on Tax Reform

Last week, the National Association for the Self-Employed submitted the following statement for the record to the Senate and House Small Business Committee following a joint hearing on the Tax Cuts and Jobs Act extension that Congress is currently considering.

Apr 15, 2025

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TAX FILING DEADLINE NEAR: 2 Weeks Until Tax Return Filing Deadline

With just two weeks remaining until the April 15th tax filing deadline, the National Association for the Self-Employed (NASE), the nation's leading advocate and resource for the self-employed and micro-businesses, is encouraging all tax filers—especially self-employed individuals and small business owners—to educate themselves on this year’s tax code updates and to file as soon as possible. NASE highlights key policy changes and strategies to help filers maximize their returns while emphasizing the importance of “getting organized, reviewing updates to the tax code, and submitting now.”

Apr 03, 2025

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Understanding Taxes: What Every Self-Employed Business Owner Should Know

Federal income taxes can be daunting at best and can border on infuriating. This is true for all Americans but especially true for self-employed business owners. Self-employment tax, hidden tax deductions, and quarterly estimated tax payments can add new headaches and regardless of complexities, taxes and tax compliance are an unavoidable part of doing business.

Mar 12, 2025

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2024 Growth Grant Winners

We would like to thank all of the NASE members who applied last year, we love to learn about your businesses and how you are making a positive impact in the communities in which you live. We would also like to congratulate those chosen to receive the Growth Grant award in 2024 as these 28 applications stood out amongst the sea of very well written and composed applications. From all of us here at NASE, thank you, well done and well deserved!

Mar 12, 2025

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The Boy Who Cried Shutdown: Are We Barreling Towards a Shutdown?

As Congress approaches the March 14 deadline for federal funding, the specter of a government shutdown looms large. Despite Republicans holding the presidency and both chambers of Congress, internal divisions and contentious negotiations will prove challenging as a Congress avoids a government shutdown.

Mar 12, 2025

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NASE Shares Insights and Advice as DOGE Proposes IRS Cuts and Layoffs During Tax Season

With reports emerging that the Department of Government Efficiency (DOGE) initiatives, such as proposed layoffs and budget cuts, that could affect the IRS’s ability to process tax returns and issue refunds, Keith Hall, president and CEO of the National Association for the Self-Employed (NASE), the nation's leading advocate and resource for the self-employed and micro-businesses, today offered his insights and recommendations for filing 2024 tax returns.

Mar 04, 2025

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How to Market Your Small Businesson a Budget

Growing a business on a limited marketing budget may seem like a herculean task. The cost of advertising on Google has skyrocketed and getting a coveted position at the top of page one will cost you a pretty penny. However, that doesn’t mean that it’s impossible for small businesses to market themselves. In fact, there is a wide array of marketing channels that you can use to promote your business, even if your advertising budget is small.

Feb 25, 2025

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