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Every Small Business Already Has a Story - Most Just Aren’t Telling It

If you’re self-employed or running a small business, chances are you didn’t start your company because you aspired to become a marketer, spokesperson, or public relations professional. You started it because you had a skill, an idea, or a conviction—and because you believed you could offer something better, more personal, or more trustworthy than what was already in the market. What many small business owners overlook is this: that journey is your story. And when told intentionally, it can become one of the most effective and affordable growth tools you have. In today’s crowded marketplace, customers are no longer persuaded by polished advertising alone. They want credibility. They want to understand who they are buying from, why that business exists, and whether its values align with their own. For small businesses, that creates a powerful opportunity—because authenticity is not something you need to manufacture. You already live it every day.

Jun 29, 2026

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5 Key Battleground Senate Races And What it Means for the Self-Employed & Small Business Community

The 2026 midterm elections are shaping up to be one of the most consequential Senate cycles in a decade. Republicans enter November defending a 53-47 majority, and the battleground map — while favorable to the GOP overall — contains enough volatile seats to put majority control genuinely in play. Five races in particular deserve close attention from small business advocates: Alaska, Iowa, Maine, North Carolina, and Texas. Together, they will do more than determine which party controls the floor; they will reshape the committees, priorities, and personnel that drive small business policy in Washington.

Jun 28, 2026

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Gary ONeill & Examiners Edge Member Spotlight

Gary ONeill is the Managing Director of Examiners Edge® Patent Agency in Dallas, Texas, where he helps self-employed business owners and micro-business leaders turn innovation into defensible patent assets. A federally licensed U.S. Patent Agent and former senior USPTO Patent Examiner, Gary has supported the prosecution of 1,000+ patent applications across a wide range of technologies. Examiners Edge focuses on practical, business-aligned patent strategy—helping clients reduce competitive risk, improve negotiating leverage, and position their innovations for growth. Because patents can feel abstract, the firm uses a managed-investment approach with clear decision checkpoints so clients stay in control of scope, timing, and budget. The typical entry point is a 45-minute Patent Asset Strategy Session™ using the Examiners Edge proprietary evaluation framework to clarify feasibility, priorities, and next steps.

Jun 28, 2026

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As Entrepreneurs' Use of AI Skyrockets, It Continues to Reshape the Small Business Community — Here Is How to Do It Right

Artificial intelligence is no longer a technology of the future — it is a tool reshaping the small business landscape right now. A 2025 QuickBooks survey found 68% of U.S. small businesses now use AI regularly, up from 48% in mid-2024, and the momentum shows no signs of slowing. At the premier of Axios AM Live event in Washington, D.C. on Tuesday, June 9, Small Business Administration (SBA) Administrator Kelly Loeffler told Axios’ Mike Allen that she believed small businesses will be the “biggest beneficiaries” of AI and called it a "huge leveler of the playing field for America.”

Jun 17, 2026

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VISIBILITY, BRANDING, & OPPORTUNITY FOR TODAY’S SELF-EMPLOYED BUSINESS OWNER

Though many aspiring entrepreneurs may wish it were, starting a small business is not a set-it-and-forget-it endeavor. It takes work, perseverance, and for most, a whole lot of elbow grease. For self-employed professionals and small business owners, building something that lasts requires ongoing attention, thoughtful choices, and a willingness to adapt. Success does not arrive overnight. It is shaped over time and takes careful consideration of what you offer and why it matters to the people you want to reach.

May 22, 2026

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Member Spotlight for Armadillo Woolery

We are Charlene Beach and Bryan Goodman, co-founders of Armadillo Woolery, a Chesapeake, Virginia-based company building PFAS-free, FR-chemical-free Merino wool apparel for first responders and everyday wear. Bryan brings nearly two decades of experience in the fire service and a strong background in firefighter health and safety advocacy. Charlene helps lead the company’s vision, operations, and brand growth. Together, we started Armadillo Woolery to create safer, harder-working clothing after seeing how common textiles can expose firefighters and other workers to unnecessary chemicals. Our mission is simple: protect the people who protect everyone else.

May 22, 2026

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Promoting Retirement-Savings Access for American Workers

On April 30th, 2026, President Donald Trump signed an executive order expanding access to retirement savings plans for workers who don’t have access to a 401(k) or other employer-sponsored plans. This is particularly relevant for small business employees, part-time workers, independent contractors, and the self-employed.

May 22, 2026

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NASE Welcomes New Retirement Savings Accounts as a Critical Step Toward Retirement Security for America’s Self-Employed

The National Association for the Self-Employed (NASE), the nation's leading advocate and resource for the self-employed and micro-business community, welcomes the launch of Trump IRA accounts as a “bold and necessary step toward closing the retirement savings gap that has long left self-employed Americans behind.” President Donald J. Trump recently signed an Executive Order expanding access to high-quality, low-cost Individual Retirement Accounts, including up to $1,000 in federal matching contributions, marking a significant milestone in strengthening the long-term financial security of America's working entrepreneurs.

May 08, 2026

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NASE Celebrates American Entrepreneurs Powering the Nation During National Small Business Week and Month

Access to capital remains one of the most critical factors in both opening and sustaining a small business—and continues to be one of the most persistent challenges facing America's self-employed community. As the nation marks both National Small Business Week (May 3 – May 9), and National Small Business Month this May, the National Association for the Self-Employed (NASE), the nation's leading advocate and resource for the self-employed and micro-businesses, is reaffirming its commitment to equipping entrepreneurs with the tools, resources, and guidance they need to succeed on the journey to self-employment.

May 05, 2026

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Smart Growth & Future-ProofingHow Small Business Owners Build Companies That Last

For many small business owners, growth is often treated as the clearest signal of success. Increased revenue, a growing customer base, and rising visibility can feel like validation that a business is moving in the right direction. Yet for countless entrepreneurs, growth also introduces new complexity—more decisions, higher risk, and greater pressure on time and resources. At NASE, the National Association for the Self-Employed, we work closely with business owners across the United States, including solo consultants, independent contractors, micro business owners, and multi-generation family businesses. Across industries, one reality remains consistent: growth without intention often undermines the very stability and independence that motivated many individuals to begin starting a business in the first place.

Apr 30, 2026

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