Growing a business on a limited marketing budget may seem like a herculean task. The cost of advertising on Google has skyrocketed and getting a coveted position at the top of page one will cost you a pretty penny. However, that doesn’t mean that it’s impossible for small businesses to market themselves. In fact, there is a wide array of marketing channels that you can use to promote your business, even if your advertising budget is small.
Posted on
Feb 25, 2025
Kimberly Hunter is a NASE member from Norwalk, Connecticut and is the owner of Ginger Lily MedSpa, a holistic wellness center redefining the healthcare industry’s approach to aesthetics and beauty. Led by a highly experienced Registered Nurse with over 14 years of diverse medical expertise, the spa integrates advanced cosmetic treatments with evidence-based complementary therapies to provide a truly comprehensive, client-centered experience.
Driven by a deep commitment to promoting whole-person wellness, they empower clients to embrace their authentic beauty and reclaim their health. By merging nursing principles, aesthetics certifications, and a holistic philosophy, Ginger Lily strives to address not only physical concerns but also the mental, emotional, and spiritual dimensions of well-being.
Posted on
Feb 25, 2025
Since being sworn in on January 20, 2025, the President has moved quickly to advance his Administration’s vision and priorities. He has issued a staggering number of executive orders, presidential memos, and proclamations, touching nearly all aspects of federal government.
However, these actions all have constraints. Below we have provided a primer on what these actions can and cannot do.
With two-months until this year’s tax filing deadline, the National Association for the Self-Employed (NASE), the nation's leading advocate and resource for the self-employed and micro-businesses, today released a 5-point filing checklist to help the American public and small business community to prepare, organize and file the most optimized, efficient filing by April 15th deadline. As part of this reminder, NASE highlights new and updated tax policies to the tax code and strategies to filing beneficial returns while encouraging filers that now is the time to “get organized, review updates to the tax code, and file as soon as possible.”
Posted on
Feb 18, 2025
In anticipation of the Trump Administration and the U.S. Congress working together on tax reform this year, Keith Hall, the president and CEO of the National Association for the Self-Employed (NASE), the nation's leading advocate and resource for the self-employed and micro-businesses, today outlined key changes and updates to the tax code the American public, including small business owners, can take advantage of this year in filing beneficial tax returns. The record-breaking speed of over 20 million small businesses entering the workforce since 2021 signals there are many new and existing small business owners who may not be aware of the tax regulations, changes and updates available to them right now – many of which will help them file beneficial returns this tax season.
Posted on
Jan 30, 2025
As a self-employed entrepreneur, you’re likely juggling multiple roles, from the big-picture strategy to day-to-day operations. Whether you’re a freelancer, a small business owner, or a startup founder, time management is essential for keeping your business running smoothly and ensuring that you don’t burn out. Managing your time effectively allows you to stay organized, set priorities, and maintain a healthy work-life balance, all of which are critical for your long-term success.
Posted on
Jan 28, 2025
Resist Nutrition makes it easy (& delicious) to snack for balanced blood sugar on-the-go with doctor-recommended, plant-based protein and fiber bars filled with all natural ingredients for metabolic health and have a clinically proven stable blood sugar response.
Almost half of Americans have a metabolic or hormonal disorder today from diabetes to PCOS where they need to keep blood sugar stable — but it is hard to do that on-the-go without a ton of artificial ingredients.
Found this out firsthand after getting diagnosed with PCOS and insulin resistance. NASE member Drew Lederman and her co-founder Emily (NYU Food Studies ’22) knew they could make a better bar and they teamed up with a medical advisory board to make Resist!
Posted on
Jan 28, 2025
On January 20, 2025, Donald J. Trump was inaugurated as the 47th President of the United States, marking his return to the White House for a second, non-consecutive term. The ceremony took place inside the Capitol Rotunda due to extreme cold weather conditions.
As the 119th U.S. Congress kicks-off, Keith Hall, president and CEO of the National Association for the Self-Employed (NASE), the nation’s leading advocate and resource for the self-employed and micro-business community, today congratulated the new leadership of the U.S. Senate Committee on Small Business and Entrepreneurship, Chair Joni Ernst (R-IA) and Ranking Member Edward Markey (D-MA).
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Jan 15, 2025
In a letter to Congressional leaders, NASE along with dozens of other organizations, urged Congress to enact financial relief for family caregivers by including the bipartisan, bicameral Credit for Caring Act (S. 3702/H.R. 7165 in the 118th Congress) in any tax legislation you advance in the 119th Congress. This legislation would create a new, non-refundable federal tax credit for eligible working family caregivers to help address the financial challenges of caregiving.
Posted on
Jan 08, 2025