Customer Attrition vs. Customer Retention

  • Establishing and growing a loyal base of customers is essential to the success of every small business. Customer attrition and retention metrics can help entrepreneurs identify best business practices that deliver profitable results. Attrition and retention rates combined with data from regular customer feedback is significantly useful when analyzing customer trends, challenges, and motivations that can have a deciding impact on the future of a small business. The following paper covers the definitions of customer attrition and retention, ways to evaluate these figures, and strategies for retaining customers.
    Posted on Jul 17, 2019
  • 2019 Scholarship Winners

  • With summer in full swing, that means the start of a new school year is right around the corner. As many of our readers know, the NASE offers a $3,000 educational scholarship to the dependents of NASE Members who are between the ages of 16 and 24. To date we have awarded almost $1.9 million and below are the four most recent recipients.
    Posted on Jul 17, 2019
  • Trump Administration Takes Additional Steps to Improve Health Care Pricing and Transparency

  • On Monday, June 24, President Trump signed an executive order directing his Administration to take additional steps to improve upon price and transparency in health care.
    Posted on Jul 17, 2019
  • A Retirement Planning Roadmap for the Self-Employed

  • Retirement. The beginning of a new chapter in the life of a small business owner. Everyone dreams about the transition from the world of work to the freedom that retirement brings. Maybe one of your initial reasons for starting a business was the desire to retire early, or to ensure a secure retirement for yourself and your family. You are not alone in your desire for that independence and peace of mind.
    Posted on Jun 27, 2019
  • Long Term Advocacy Efforts Net New HRA Regulations

  • Finally, after nearly six years of active advocacy efforts, the Trump Administration announced on June 14, 2019, new rule on how Health Reimbursement Arrangements (HRA) can be leveraged by small employers. The rule undoes an Obama administration action that severely limited how businesses could utilize HRAs.
    Posted on Jun 27, 2019
  • Database For Self Employed: Everything You Need to Know

  • We are living in a world of abundant data and all that data is collectible for marketing purposes. A lack of data can hinder a company in a big way. Not knowing who your customers are, what they want, or how they react to marketing will negatively impact your company. That is why collecting proper data is crucial for business, no matter if you’re self-employed or a large corporation.
    Posted on Jun 24, 2019
  • National Association for the Self-Employed to Attend Today’s White House Rose Garden Ceremony on New HRA Announcement

  • This afternoon at 3:30 pm (ET), Katie Vlietstra, Vice President for Government Relations and Public Affairs for the National Association for the Self-Employed (NASE), the nation’s leading advocate and resource for the self-employed and micro-businesses, has been invited to attend a White House Rose Garden ceremony announcing an expansion of Health Reimbursement Arrangements (HRAs) granting greater flexibility and allowing employers to assist employees in using HRA’s to pay for health insurance coverage.
    Posted on Jun 14, 2019
  • Nation’s Leading Self-Employed Association Applauds Bipartisan Passage of IRS Reform

  • Today, Keith Hall, President and Chief Executive Officer of theNational Association for the Self-Employed (NASE), the nation’s leading advocate and resource for the self-employed and micro-business community, released the following statement applauding leaders in both parties for the congressional passage of the Taxpayer First Act, bipartisan legislation to overhaul and modernize the Internal Revenue Service:
    Posted on Jun 13, 2019