If there is one thing we know as small business owners, it is that trust and positive relationship-building skills directly affect whether sales happen. In the small business space, few of us have the margin to lose customers due to miscommunication, unmet expectations, or relationships that feel transactional rather than personal.
For micro business owners and family businesses, trust is often built one conversation at a time. Clients are not just buying a product or service. They are choosing to work with a person. That choice is shaped by reliability, transparency, and the extent to which they feel valued over time. When those elements are present, clients stay longer, refer others, and form relationships that support long-term sustainability.
Posted on
Feb 27, 2026
This year, the U.S. Treasury Department will launch Trump Accounts—a program designed to give every American child a financial head start. Established under the Working Families Tax Cuts legislation and set to launch on July 5, 2026, these specialized individual retirement accounts (IRAs) represent a new way for Americans help create long term savings for their children.
Posted on
Feb 27, 2026
As small business owners face continued cost pressures, regulatory complexity, and an increasingly unpredictable economic environment, Keith Hall, Certified Public Accountant (CPA) and President and CEO of the National Association for the Self-Employed (NASE)—is releasing a new book that offers a timely, IRS-compliant strategy to reduce tax liability while investing in the next generation of workers.
Posted on
Feb 19, 2026
As AI adoption accelerates across nearly every industry, the American public—and especially small business owners—are increasingly turning to it for tax planning this year. Keith Hall, President and CEO of the National Association for the Self-Employed (NASE), is offering both practical guidance and a clear warning: “AI may be expanding access to financial knowledge for small business owners, but its real value comes when technology and human expertise work together—AI for speed and insight, people for judgment and accountability.”
Posted on
Feb 17, 2026
Running a small business or micro business comes with a wonderful sense of freedom. It also comes with plenty of responsibility. As a self-employed business owner, you are responsible for delivering products or services that satisfy your customers and keep revenue flowing.
As you move into a new year, it’s important to take a look at where you are now and where you’d like to go. While it’s easy to get caught up in the day-to-day activities that keep your business running, it’s also important to step back occasionally and look at the bigger picture. Spending some time thinking about the future and what it will take for your business to reach the next level is a wise investment that will pay off many times over.
Posted on
Jan 30, 2026
Damani Irby is the Practice Owner of Psych Choices of the Delaware Valley in Broomall, Pennsylvania. Psych Choices was originally formed and founded by previous owners in 2001. Damani acquired the business in 2018 after working directly for the previous owners as a contractor for a couple of years. After the acquisition, Damani focused on rebranding and rebuilding the demographic, focusing on holistic care and not medication alone. By trade, he is a Licensed Professional Counselor with over 15 years of clinical experience. Happiness by Choice, not by Chance is the slogan where we promote taking ownership of one’s own satisfaction in life. As a self-care driven practice we believe in work-life balance, which motivates our providers to truly focus on patient care instead of simply meeting a numerical quota.
Posted on
Jan 30, 2026
As the January 30, 2026 funding deadline approaches, Congress has made substantial progress on the fiscal year 2026 federal appropriations process, marking a significant departure from recent years’ last-minute omnibus packages. Following a 43-day government shutdown that ended in November, lawmakers have worked deliberately to pass individual spending bills through a bipartisan, committee-driven process.
Posted on
Jan 30, 2026
As millions of American taxpayers—including small business owners, solo entrepreneurs, and gig-economy workers—are in the midst of preparing to file their 2025 income taxes this April, Keith Hall, President and CEO of the National Association for the Self-Employed (NASE), is highlighting key changes to the tax code that could help filers reduce their tax burden and maximize their tax savings this year.
Posted on
Jan 26, 2026
How to Attract Customers, Build Your Brand, and Grow Your Business in a Digital World
Being a small business owner in 2026 means that you have more to consider than ever before. Whether you’re a micro business owner, SMB (small to medium sized business), self employed, or an entrepreneur, you know that having a strong online presence is crucial to your success, but it can also feel overwhelming to navigate.
These days, having a solid business plan isn’t enough on its own. You need a professional website, a consistent social media presence, and a digital marketing strategy in order to create visibility, trust, and to ensure long-term business growth.
Posted on
Dec 24, 2025
Ivan Stavrev is a NASE member from Woodstock, Georgia and the Founder & CEO of Intellimark Group LLC. He holds a Master’s in Analytics from the Georgia Institute of Technology and has spent his career at the intersection of data, customer experience, and technology. Intellimark is a data-driven consulting firm that helps corporations and government agencies make smarter decisions through research, advanced analytics, and AI solutions. Their work ranges from survey-based insights and predictive modeling to agentic AI tools and interactive dashboards, all designed to connect data directly to business impact.
Posted on
Dec 24, 2025